IAB OM Open Measurement OMSDK, Meta Audience Network, and Unity Ads among leading mobile app ad SDKs for Google Play Store apps; AppLovin, Amazon Ads, and Meta Audience Network lead among Apple App Store apps, per Pixalate’s based on an analysis of 3.8 million mobile apps and 28 billion programmatic advertising transactions
LONDON, June 27, 2025 -- Pixalate, the leading ad fraud protection, privacy, and compliance analytics platform, today released the Q1 2025 Global Mobile App Ad SDK Market Share Rankings Reports for the Google Play Store and Apple App Store. The Q1 2025 reports analyze the estimated market share of third-party ad software development kits (SDKs) used across apps on the Google Play Store and Apple App Store.
Third-party SDKs are created by companies that are different from the app developer. App developers utilize third-party advertising SDKs to perform various advertising-related functions, including mediation, measurement, attribution, and more.
Market share estimates are based on SDK presence. Pixalate identifies ad impressions on an app and attributes them to every SDK integrated into that app. Because many apps utilize multiple SDKs, this metric reflects an SDK’s footprint and potential access to impressions, not a direct confirmation of its participation in each ad sale.
Download the full report to explore the estimates based on the number of apps and impression volume.
Download the full Android Ad SDK Market Share Rankings for the Google Play Store here.
Download the full report to explore the estimates based on the number of apps and impression volume.
Download the complete iOS Ad SDK Market Share Rankings for the Apple App Store here.
Pixalate’s data science team analyzed over 3.8M mobile apps downloadable from the Apple App Store and Google Play Store and 28 billion open programmatic advertising transactions during March 2025 (Q1 2025).
Download the reports for a complete analysis and review of SDKs:
About Pixalate
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com
Disclaimer
The content of this press release, and the Global Mobile App SDKs Market Share Rankings Report, reflect Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to the time period studied.