Pixalate Blog

Pixalate Week in Review: October 23 - 27, 2023

Written by Pixalate | Oct 27, 2023 4:30:00 PM

This week's review of ad fraud and privacy in the digital advertising space:

CTV Apps with the Highest Invalid Traffic

Pixalate released the August 2023 CTV Apps IVT Report for Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV. The series reveals which CTV apps appear to be most impacted by Invalid Traffic (IVT, including Ad Fraud), based on traffic Pixalate has observed in that period.

CTV and Mobile App Manual Reviews

Pixalate's Trust & Safety Advisory Board published three new manual reviews this week where they assess an app’s child-directedness:

You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page

Industry News

Google is preparing to trial a new feature for the Chrome browser called "IP Protection" that aims to enhance users' privacy by concealing their IP addresses through the use of proxy servers. In light of the potential misuse of IP addresses for covert tracking, Google aims to find a middle ground between safeguarding users' privacy and maintaining the necessary functionalities of the internet.

Key points from Google's proposed IP protection feature:

  • IP addresses are indispensable for critical web functionalities like routing traffic, fraud prevention, and other vital network tasks
  • The "IP Protection" solution routes third-party traffic from specific domains through proxies to make users' IP addresses invisible to those domains
  • The solution aims to safeguard users from cross-site tracking

The Bleeping Computer covered this news in their article 'Google Chrome's new "IP Protection" will hide users' IP addresses', which you can check out here

Pixalate in the News

In Spotify’s latest earnings report, the company announced a new video ad partnership with Roku for the launch of their CTV Partner Network. Citing Pixalate data, Spotify touted Roku as “the #1 Connected TV service in North America.”

Find the Pixalate report cited by Spotify here:

Highlights from Spotify's quarterly earning report:

  1. Self-serve advertisers can optimize campaigns for video ad views on the Spotify app when it is in-focus.
  2. Video ads will be available on Spotify's app on Roku, the top Connected TV service in North America.
  3. Spotify is constantly improving its podcast offering by introducing video and AI solutions, which help advertisers reach new audiences.
  4. Spotify is the first audio platform to be directly integrated into WPP's products and solutions.

Check out Spotify's quarterly earning report highlights in more depth here
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