This week's review of ad fraud and privacy in the digital advertising space.
Pixalate's Trust & Safety Advisory Board regularly publish manual reviews where they assess an app’s child-directedness:
You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page.
Challenging industry assumptions. The Q3 2024 Programmatic Ad Seller Misrepresentation Report for Web was quoted by MediaPost this week in an article titled "Programmatic Posturing: Many Ad Sellers Are Unauthorized." Here's what the article had to say:
"Of all ad traffic containing the SupplyChain Object (SCO), 11% failed Pixalate's SCO verification in Q3 because of unauthorized sellers.
Moreover, '5% of all desktop and mobile web open programmatic ad impressions are sold by unauthorized ‘direct’ sellers,' he study states,
And, 94% of invalid traffic (IVT), including ad fraud, involved an unauthorized direct seller.
What all this means is that the digital advertising ecosystem is vulnerable to unauthorized selling despite ads.txt, the tool meant to enable buyers to check whether sellers are authorized by the publisher."
Visit MediaPost here to read the full article.