This week's review of ad fraud and privacy in the digital advertising space:
Pixalate this week released the Q3 2023 Delisted Mobile Apps Report, analyzing Q3 2023 DEFASED apps (Delisted From the App Store) - apps that are no longer available for download from the Google Play Store and Apple App Store, including apps that have programmatic advertising.
Pixalate's Trust & Safety Advisory Board published three new manual reviews this week where they assess an app’s child-directedness:
You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page
The White House is launching an initiative focused on women's health research, led by first lady Jill Biden and the White House Gender Policy Council. President Biden will direct multiple agencies to deliver recommendations to advance women's health research within 45 days. The initiative will identify areas for additional investments, such as research around heart attacks in women and menopause. The White House also plans to engage the private sector and philanthropic leaders.
The Hill covered the news in this press release