Pixalate Week in Review: October 28 - November 1, 2024

Written by Pixalate | Nov 1, 2024 9:37:59 PM

This week's review of ad fraud and privacy in the digital advertising space.

Global Mobile App Ad Spend Benchmarks Reports

Pixalate this week released the inaugural Global Mobile App Ad Spend Benchmarks Reports for open programmatic advertising. In these reports, Pixalate’s research provides a detailed analysis of estimated global open programmatic ad spend on mobile apps from the Google Play Store and Apple App Store, including breakdowns by IAB categories and subcategories.

The reports analyze over 70 billion open programmatic ad transactions across 10 million mobile apps in the Google Play Store and Apple App Store in Q3 2024. Pixalate's datasets consist predominantly of buy-side open auction programmatic traffic sources.

You can download the reports below:

Malformed & Fraudulent CTV Bundle IDs Risk Report

We also released the Q3 2024 Connected TV (CTV) Malformed and Fraudulent Bundle IDs Risk Reports for Amazon Fire TV, Roku, Apple TV, and Samsung Smart TV.

Our data science team analyzed over 2.2 billion open programmatic advertising impressions across over 12k CTV Bundle IDs mapped to over 5k unique CTV apps in September 2024.

You can download the reports below:

Global Click Fraud Benchmarks Reports

The Q3 2024 Global Click Fraud Benchmarks Reports examine how many clicks on open programmatic advertisements were invalid or fraudulent. This report is based on 39 billion open programmatic transactions across over 71 million mobile and desktop websites, and over 400K mobile apps.

Privacy Violation Risk Reports

We released the September 2024 Open Programmatic Ads and No Detected Privacy Policy Benchmarks Reports, part of Pixalate’s Privacy Violation Risks in Mobile Apps series. The report reveals new findings on the number of Google Play and Apple App Store hosted apps enabled for open programmatic advertising but have no detected privacy policies.

You can download the reports here:

Web Publisher Trust Index

The Website Publisher Trust Indexes are a global approach to quality measurement and monthly rankings of the world’s websites, designed to bring unprecedented transparency to the open programmatic advertising ecosystem.

You can download the reports here:

CTV and Mobile App Manual Reviews

Pixalate's Trust & Safety Advisory Board regularly publish manual reviews where they assess an app’s child-directedness:

You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page.

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