Below are the product release notes for January 2022. All release notes can be found in our Knowledge Base. If you'd like to learn more about how Pixalate can help your business, schedule a demo today.
Check out our product updates to the Media Ratings Terminal.
Media Ratings Terminal Product Releases
View CTV Apps in Discovery with or without Spoofing
Spoofed inventory contributes to a CTV app’s overall IVT% and Pixalate advisories. In which case, viewing the difference in an app’s rating with or without Spoofing is important when analyzing the risks of CTV apps. We have added the Spoofing toggle to the Discovery page, enabling users to view a list of apps with or without Spoofing incorporated into the data set. For example, sorting a list of CTV apps by IVT% can now be done with or without spoofing taken into consideration in the IVT%.
App-ads.txt Detected column now in Discovery for Mobile Apps
App-ads.txt Detected is a commonly used criteria when selecting mobile app inventory as it provides transparency into authorized sellers, mitigating potential advertising fraud. With this new feature, our users can now sort a list of apps based on the detection of App-ads.txt in the Discovery list view. This feature is also present in the CTV Discovery list view.
Publisher Trust Index ranking is now available in Discovery
Pixalate's Publisher Trust Index reports present the rank order of various Mobile and CTV apps across broad geographical regions (including NA, EMEA, APAC, and LATAM), publisher categories (e.g., News and Media, etc.), and Operating Systems (OS). Incorporating the PTI to Discovery allows users to take this into account when analyzing a list of apps on more than one criteria.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”