This week's review of ad fraud and privacy in the digital advertising space:
Pixalate this week released the Delisted CTV Apps Report: Q1 2023, which provides an analysis of delisted apps on the Roku and Amazon Fire TV app stores. Find out more in this blog and get free access to the report below.
We also released the Q1 2023 Abandoned Mobile Apps Report, analyzing apps from the Google Play Store and Apple App Store that have been “abandoned.” An app is considered abandoned if it has not been updated in at least two years. Read more in this blog and access the report below.
This week we also released the April 2023 Mobile App Spoofing report, as a part of our Mobile Ad Fraud Series, where we highlight unique forms of invalid traffic (IVT), inclusive of “ad fraud,” across the mobile open programmatic advertising marketplace. You can find out more in this blog and check out the rankings below.
Pixalate's Trust & Safety Advisory Board published five new manual reviews this week where they assess an app’s child-directedness:
You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page
Lastly, we followed up on the Q1 2023 Supply Path Optimization (SPO) Trends Report, which analyzed the OpenRTB Supply Chain Object (SCO) in open programmatic advertising transactions. We thought it would be beneficial to highlight some of the most interesting findings from the report in this blog. Access the full report below.