February 21, 2019 — Krush Media today announced a partnership with Pixalate, Inc. to deliver leading invalid traffic (IVT) detection and filtration solutions across its display, mobile, video, and OTT/CTV channels. Krush Media specializes in connecting advertisers with its fully-managed, cross-screen publisher platform and has chosen Pixalate as its partner to help ensure that every inventory channel is of the highest quality.
Krush Media excels in targeting precise audiences using both a rich mix of data and engaging media types. In 2018, the company’s CTV traffic grew at a 2.5x greater rate than mobile, and the company has significantly increased its CTV supply partnerships.
CTV represents a major focus for Krush in 2019 and, in keeping with its high-quality inventory promise, the company chose Pixalate, which, in November 2018, received accreditation from the Media Rating Council, Inc. (MRC) for over-the-top (OTT) sophisticated invalid traffic (SIVT) detection and filtration, to help achieve its CTV goals.
“Our top priority as a company has always been providing our ad clients with the highest quality ad inventory possible and we are continuing that commitment to our buyers by partnering with Pixalate to filter out IVT from the bad players in the industry,” says Jeff Chi, Krush Media CEO.
“The rapidly growing OTT ecosystem presents a great opportunity for advertisers, but given the high rates of IVT observed across platforms, utilizing independently verified fraud solutions is critical to the success of OTT. Pixalate has met these challenges head on, and as the industry’s only provider offering an MRC-accredited service for ad fraud detection and prevention in OTT, Pixalate is well equipped to protect growing OTT investments,” says Jalal Nasir, Pixalate CEO.
Krush’s advanced advertising technology, combined with its rich first- and third-party data, offers brands and agencies the opportunity to precision-target ideal consumers. The growth of CTV in Krush’s platform has resulted in more reach, engaging content, and data-backed TV for any campaign. Pixalate acts as a pre-bid filter, protecting Krush customers from over 35 types of ad fraud across every media buy. Pixalate’s pre-bid fraud blocking protects Krush customers across display, mobile, video, and CTV media buying.
Krush Media and Pixalate are proud to offer a partnership that gives advertisers leading formats and superior audience engagement at the highest media quality.
About Krush Media
Krush Media is a full-service digital advertising, media and data company that gives brands and publishers the ability to traditionally and programmatically execute powerful ad campaigns that engage and monetize audiences across all screens.
Pixalate is an omni-channel fraud intelligence company that works with brands and platforms to prevent invalid traffic and improve ad inventory quality. We offer the only system of coordinated solutions across display, app, video, and OTT for better detection and elimination of ad fraud. Pixalate offers an MRC-accredited service for sophisticated invalid traffic (SIVT) detection and filtration across display, in-app, video, and OTT advertising. www.pixalate.com
Want to learn more about Pixalate's products, and see how we can help you predict and prevent ad fraud? Schedule a demo today!
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”