Discover the latest in programmatic research in Pixalate's monthly recap.
What's included in the June 2025 recap:
Our latest release:
Top releases from earlier in the month:
More from Pixalate:
Programmatic Ad Seller Misrepresentation - Q1 2025
Analyzing unauthorized sellers in open programmatic advertising. For these reports, our data science team analyzed 11B+ open programmatic ad impressions containing the OpenRTB SupplyChain Object (SCO) during Q1 2025.
Our analysis, based on a set of SCO Verification checks defined by Pixalate, utilized data from OpenRTB SCO and ads.txt/app-ads.txt files to evaluate the accuracy of declared supply paths in the ad bidstream.
Here are our findings:
Advertising SDK Market Share - Q1 2025
Discover the top mobile advertising SDKs for reach and scale. We analyzed the market share of third-party advertising SDKs integrated into iOS and Android apps across the Apple App Store and Google Play Store. Our insights are based on 28B+ open programmatic advertising transactions from March 2025.
You can download the latest rankings here:
Publisher Trust Indexes for Web, Mobile, and CTV Ad Quality - May 2025
Explore which publishers delivered the most trustworthy inventory in May 2025. Pixalate’s Publisher Trust Indexes (PTIs) rank the top web domains, mobile apps, and CTV apps for open programmatic advertising quality.
The rankings are powered by Pixalate’s proprietary technology and methodology, which evaluate factors such as publisher popularity, invalid traffic (IVT), brand safety, ads.txt and app-ads.txt compliance, Made-for-Advertising (MFA) status, ad density, viewability, and more. The May 2025 Indexes are based on 35B+ global open programmatic impressions across 14M+ domains and apps.
You can download the country-specific reports here:
Delisted Mobile Apps Trends - May 2025
89k apps were removed from the Google Play Store and Apple App Store in May 2025. To track monthly delisting trends in May 2025, our team analyzed millions of apps across both app stores. These reports include delisting trends among apps with detected app-ads.txt files, regional and country-specific insights, and more.
You can download the May 2025 reports here:
Top 100 Mobile & CTV Bundle IDs - May 2025
Based on volume of non-IVT open programmatic ad impressions. We analyzed the most popular Bundle IDs for open programmatic advertising across iOS, Android, and CTV apps available to download on the Apple App Store, Google Play Store, Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV.
You can download the May 2025 reports here:
Top Grossing Mobile & CTV Apps - May 2025
These apps earned the most revenue via open programmatic advertising. This month, we revealed the top grossing mobile and Connected TV (CTV) apps in May 2025. The rankings are based on an analysis of 6M+ apps and 29B+ global ad impressions.
At Pixalate, we calculate estimated programmatic ad spend through proprietary statistical models that incorporate programmatic monthly active users (MAU), the average session duration per user, an average CPM for the category of a given app, and ad density.
Download the latest reports here:
Most Popular FAST and vMVPD Apps - Q1 2025
Discover the most popular FAST and vMVPD apps. Pixalate analyzed 5B+ global open programmatic advertising transactions across 6K+ unique CTV apps in Q1 2025 to identify the most popular Free Ad-Supported Television (FAST) apps and Virtual Multichannel Video Programming Distributor (vMVPD) apps.
Our data science team reviewed global open programmatic advertising volume and ranked the top apps after removing Invalid Traffic (IVT).
You can download the Q1 2025 rankings here:
Top Mobile Games for Ad Quality - May 2025
These 'Video Gaming' apps delivered the most trustworthy inventory in May 2025. We identified the top Apple App Store and Google Play Store apps in the 'Video Gaming' IAB category for open programmatic advertising quality.
Download the May 2025 reports here:
Top Sports Apps for Ad Quality - May 2025
These 'Sports' apps delivered the most trustworthy inventory in May 2025. We identified the top Apple App Store and Google Play Store apps in the 'Sports' IAB category for open programmatic advertising quality.
Download the May 2025 reports here:
MORE FROM PIXALATE:
WEBINAR: Ad Supply Chain Risk Horizon
Join Pixalate on June 30 at 2PM ET for a virtual panel, "Overcoming the Trust Deficit." Our experts will discuss critical topics including current ad fraud and MFA trends, apps likely violating GDPR, children's online safety, best practices for avoiding COPPA violations, and other emerging risks in the ad supply chain.
Presented by:
NEW RESEARCH: U.S. Apps Likely Violating COPPA
286 U.S.-registered mobile apps are likely violating COPPA, endangering up to 18 million children’s privacy. Operators of mobile apps directed to children in the United States (U.S.) must comply with the Children’s Online Privacy Protection Act (COPPA) if they engage in the collection, use, or disclosure of children’s personal information online; despite globally increasing concerns about online child safety, Pixalate’s latest research discovers that numerous ad-enabled mobile apps on the Google Play and Apple App Stores appear to be child-directed yet fail to comply with the COPPA Rule.
Read the full article here:
CANNES LIONS: Pixalate On Deck
Cannes Lions 2025 was a blast! This week, the Pixalate yacht was buzzing with energy as our team connected with industry leaders from around the globe. From insightful conversations about the future of AdTech to spontaneous moments that only Cannes can offer—it was a week to remember.
Missed us on deck? Whether you couldn’t make it aboard or want to pick up where we left off, we’d love to keep the conversation going.
PARTNERSHIP: Pixalate and TARA Media
TARA Media partners with Pixalate to fight ad fraud. AdTech agency TARA Media is now leveraging Pixalate’s pre-bid filtering and bot detection technology to eliminate MFA sites, block invalid traffic (IVT), and normalize publisher names across supply partners. The partnership enhances transparency and performance for TARA Media’s programmatic ad campaigns across CTV, display, and more.
Read the full release here:
PIXALATE IN THE NEWS: AdTechRadar
Hundreds of mobile apps may be illegally sharing kids’ data. Recently, AdTechRadar spotlighted Pixalate’s Q1 2025 State of Children’s Privacy on Mobile Apps report, which revealed 286 U.S.-registered mobile apps likely in violation of COPPA. The report identifies high-risk apps that may be sharing children’s data with advertisers via the programmatic bid stream—just as new FTC rules on children’s privacy are set to take effect..
Read the full article here: