This week's review of ad fraud and privacy in the digital advertising space:
Pixalate this week released the Q1 2024 Global Mobile Ad Supply Chain Trends Report, comprehensively analyzing the state of open programmatic mobile in-app advertising on apps from the Google Play Store and Apple App Store.
The May 2024 Web MFA Risk Analysis: Open Programmatic Sellers Report is an analysis of open programmatic advertising sellers highlighting the highest and lowest aggregates of web MFA Traffic.
The June 2024 Top 100 CTV Bundle ID rankings are based on global open programmatic advertising data, as measured by Pixalate. The Bundle IDs are ranked after removing invalid traffic (IVT).
The June 2024 Global Mobile Publisher Trust Index for apps across the Google Play Store and Apple App Store offers advertisers a comprehensive view of the quality of mobile apps that support programmatic advertising across popular mobile platforms.
Pixalate's Trust & Safety Advisory Board regularly publish manual reviews where they assess an app’s child-directedness:
You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page