Pixalate has released the Q2 2018 rankings for the Global Seller Trust (GSTI), Mobile Seller Trust (MSTI), and Video Seller Trust (VSTI) programmatic Seller Trust Indexes.
Q2 2018 Seller Trust Index highlights:
U.S.: RhythmOne maintained the top spot, while PulsePoint rose two spots compared to its March 2018 ranking to secure the No. 2 ranking. Oath broke into the top five by climbing four spots. Rubicon Project rose eight spots to earn the No. 6 position.
International: Google AdExchange and RhythmOne were No. 1 and No. 2 again, while PubMatic rose two spots to earn the No. 3 ranking. District M (No. 4) and Oath (No. 5) round out the top five.
Global: RockYou ranked No. 1, up from the No. 2 spot on the March 2018 MSTI. RhythmOne rose from No. 9 in March to No. 2 in June, while GroundTruth earned the No. 3 spot. YouAppi (up 11 spots to No. 4), Oath (up three spots to No. 5), and MobFox (up four spots to No. 6) also made significant gains quarter-over-quarter.
U.S.: RockYou claimed the No. 1 spot, rising from No. 6 in March. Telaria, Rubicon Project, OpenX, and Teads round out the top five. Oath rose five spots to earn the No. 10 position.
International: Taboola rose three spots to capture the No. 1 ranking. Rubicon Project rose from No. 7 to No. 5. Connatix earned the No. 6 spot, while Thirdpresence jumped from No. 20 in March to No. 7 in June.
About Pixalate’s Seller Trust Indexes
Pixalate’s monthly Global Seller Trust Index (GSTI), Mobile Seller Trust Index (MSTI), and Video Seller Trust Index (VSTI) are the worldwide standards in programmatic advertising quality ratings. Released monthly, the indexes evaluate and rank the quality and integrity of advertising networks and sellers across channels, platforms, and devices.
Global quality ratings are based on an analysis of overall effectiveness assessing multiple factors, such as viewability, fraud, engagement, domain masking, network quality and more, in compliance with recognized industry standards.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”