--- title: "Interview: Chartboost on the future of ad fraud" description: Pixalate sat down with Julius Ramirez of Chartboost to discuss the future of ad fraud and why the industry needs to work together to combat the challenges. image: https://www.pixalate.com/hubfs/Landing_Page_Media/chartboost-thumbnail.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Landing_Page_Media/chartboost-thumbnail.png) [Mobile](https://www.pixalate.com/blog/topic/mobile) | [Thought Leadership](https://www.pixalate.com/blog/topic/thought-leadership) | 1 min read # Interview: Chartboost on the future of ad fraud Written by [Tyler Loechner](https://www.pixalate.com/blog/author/tyler-loechner) Oct 22, 2019 10:00:00 AM Pixalate sat down with Julius Ramirez, SVP, Global Revenue and Partnerships at [Chartboost](https://www.chartboost.com/), a programmatic mobile in-app advertising and monetization platform, to discuss the future of ad fraud and why the industry needs to work together to combat the challenges. ### **Chartboost on the future of the future of ad fraud** - **Downward pressure from marketers**. Ramirez anticipates that marketers will put downward pressure on the industry to be more accountable for fraud. "They are going to pressure all of their ecosystem partners and their buying environments to ensure they have the proper mechanisms in place to keep them safe and away from fraudulent or suspicious activity." - **Rise in third-party auditors**. "We're going to see a lot of standardization when we're looking at neutral parties that spend all day looking at what's fraudulent and what's not," says Ramirez - **Fraud is an industry issue. **Ramirez says too many companies try to blame someone else in the ecosystem for fraud. "The fact of the matter is: It's an ecosystem issue; it's an industry issue that we all need to solve." *Subscribe to Pixalate's blog and [YouTube](https://www.youtube.com/channel/UCQIYCJYHMj5ayoZf925qLeA) channel for more interviews with digital advertising leaders.* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Week in Review: October 14 - 18, 2019](https://www.pixalate.com/blog/programmatic-ad-fraud-news-week-in-review-october-18-2019) [** ](https://www.pixalate.com/blog) Next Story [Interview: AdColony on transparency and accountability in digital advertising →](https://www.pixalate.com/blog/adcolony-interview-transparency-trust-digital-advertising) ## You May Also Like These Stories on Mobile [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/OpenEPG%20landing%20page%20hero%20image.png) ](https://www.pixalate.com/blog/pixalate-launches-openepg-1.0-analytics-to-bring-linear-tv-grade-measurement-verification-to-open-programmatic-ctv) [Mobile](https://www.pixalate.com/blog/topic/mobile) ### [Pixalate Launches OpenEPG™ 1.0 Analytics to Bring Linear TV-Grade Measurement & Verification to Open Programmatic CTV; 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Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... 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