--- title: "Q2 2019 Ad Fraud Report: Mobile App IVT Rises Above 25%" description: Pixalate has released the Q2 2019 Ad Fraud Report, a comprehensive analysis of programmatic traffic quality and the state of invalid traffic (IVT) across desktop, mobile web, and mobile in-app advertising. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/q2-2019-ad-fraud-update-cover.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/q2-2019-ad-fraud-update-cover.png) [Mobile](https://www.pixalate.com/blog/topic/mobile) | [Research Reports](https://www.pixalate.com/blog/topic/research-reports) | 1 min read # Q2 2019 Ad Fraud Report: Mobile App IVT Rises Above 25% Written by [Tyler Loechner](https://www.pixalate.com/blog/author/tyler-loechner) Aug 22, 2019 1:38:12 PM Pixalate has released the [Q2 2019 Ad Fraud Report](https://info.pixalate.com/ad-fraud-trends-report-update-q2-2019), a comprehensive analysis of programmatic traffic quality and the state of invalid traffic (IVT) across desktop, mobile web, and mobile in-app advertising. ### Q2 2019 Ad Fraud Report key takeaways: [![q2-2019-ad-fraud-update-cover](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/q2-2019-ad-fraud-update-cover.png?width=600&name=q2-2019-ad-fraud-update-cover.png)](https://info.pixalate.com/ad-fraud-trends-report-update-q2-2019) - Global **mobile in-app IVT rates were 25%** in Q2 2019, surpassing the 25% barrier for the first time - **OTT/CTV IVT rates were 22% **during the H1 2019 - The U.S. had a **19% IVT rate** across all forms of programmatic advertising ### Inside the Q2 2019 Ad Fraud Report you’ll find: - Ad fraud by country - Ad fraud by device type, including in-app and OTT/CTV - Impact of ads.txt - Display vs. video - Tablets vs. smartphones - Android vs. iOS - Ad fraud by mobile app categories [Download the report](https://info.pixalate.com/ad-fraud-trends-report-update-q2-2019): [![Download Report](https://no-cache.hubspot.com/cta/default/2364596/86e035d4-2a16-4bcb-ac7c-40257ba3f387.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/86e035d4-2a16-4bcb-ac7c-40257ba3f387) ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← DMEXCO '19 Panel: Shining a Light on the Mobile Programmatic Supply Chain](https://www.pixalate.com/blog/dmexco-2019-mobile-programmatic-supply-chain-panel) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Week in Review: August 19 - 23, 2019 →](https://www.pixalate.com/blog/programmatic-ad-fraud-news-week-in-review-august-23-2019) ## You May Also Like These Stories on Mobile [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/OpenEPG%20landing%20page%20hero%20image.png) ](https://www.pixalate.com/blog/pixalate-launches-openepg-1.0-analytics-to-bring-linear-tv-grade-measurement-verification-to-open-programmatic-ctv) [Mobile](https://www.pixalate.com/blog/topic/mobile) ### [Pixalate Launches OpenEPG™ 1.0 Analytics to Bring Linear TV-Grade Measurement & Verification to Open Programmatic CTV; 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Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... 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