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Pixalate’s 2023 Research, A Year in Review

Dec 31, 2023 12:00:00 PM

Here are some of Pixalate's 2023 company highlights:

Pixalate's Most Popular Reports of 2023:

Pixalate’s Ad Fraud and Compliance (AFAC) Research team has published over 160 reports in 2023 covering a variety of topics including ad fraud, privacy compliance, ad industry benchmarks, and more. Did you miss any?

Catch up on some of our top reports from the year:

Global CTV Ad Supply Chain Trends Report

Pixalate - Q2 2023 CTV Ad Supply Chain Trends Landing Page Cover

Our Global Connected TV (CTV) Ad Supply Chain Trends Report provides a deep dive into open programmatic CTV ad spend trends by global regions, an update on CTV device market share, the latest trends in the Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV app stores, and a look at invalid traffic (IVT, inclusive of ad fraud) in the open programmatic CTV ad marketplace.
 
Download the latest version of the report:
Download Now

 

Children's Online Privacy Risk Report

Age Screening & Parental Consent On Mobile Apps Review Blog

Our Children’s Online Privacy Risk Report examines the state of children’s online privacy among Google and Apple apps. Pixalate’s Trust & Safety Advisory Board conducted manual reviews of nearly 1000 mobile apps to analyze whether the apps screen for age, allow children under 13, and seek verified parental consent (VPC), and to identify potential violations of the COPPA Rule.
 
Download the latest version of the report:
Download the Report

 

CTV SSP Global market Share Report

CTV SSP Global Market Share Report - Roku Landing Page Cover

The CTV Supply-Side Platform (SSP) Global Market Share Report evaluates programmatic advertising Sell-Side Platforms (SSPs) by their estimated market share for CTV platforms, analyzing advertising data and billions of open programmatic impressions from multiple sources.

Download the latest versions of the report:

Samsung     Fire TV

Roku     tvOS


CTV Device Global Market Share Report

February 2023 CTV Device Global Marketshare Report - Review

The Global CTV Device Market Share Report breaks down CTV device market share by global region based on their share of open programmatic ad traffic, with the Pixalate team having conducted a thorough review of billions of open programmatic advertising transactions.

Download the latest version of the report:

Download the Report


Made For Advertising Websites Report

AFAC Made for Advertising (MFA) Websites Report - Landing page cover

This year saw the release of the Made For Advertising (MFA) Benchmark Report for Websites. The report benchmarks advertising trends on MFA websites, including ad spend, invalid traffic (IVT) and ad fraud, the top ad platforms (SSPs) selling ads on MFA websites, and the MFA websites with the most advertising.

 

Download the latest version of the report:

Download Now


Mobile SSP Global market Share Report

Mobile SSP Global Market Share Report Landing Page Cover - Apple

The Mobile Supply Side Platform (SSP) Market Share Reports for the Google Play Store and Apple App Store analyzes advertising data from multiple sources across the entire advertising stack, including ad agencies and DSPs, to SSPs, exchanges, and publishers while excluding impressions marked as Invalid Traffic (IVT).

Download the latest versions of the report:

Google     Apple


Pixalata Year in review graphic_2023_1


Pixalate was featured in numerous publications throughout the course of 2023:

SPO Is Making A Big Step Forward For Accountable Programmatic In 2023 - "The latest SPO trends report from Pixalate shows that in the first quarter of 2023, over 87% of traffic measured with Supply Chain Object was marked as complete, indicating that the industry is making confident steps toward transparency. The report also notes that chains that include more than six hops have a 40% higher risk of invalid traffic (IVT), which decreases the effectiveness of ad campaigns and damages ad budgets."

digiday

As GDPR turns 5 years old, the U.S. ad industry seeks to peddle influence"In the absence of such federal legislation, some vendors seek to help industry actors better establish the privacy compliance of their supply chains with Pixalate understood to be readying such an offering that will help marketers and publishers understand if their partners meet requirements across the U.S. The company’s CEO Jalal Nasir, claimed Apple and Google’s inaction over enforcing their stated privacy requirements on their respective app stores has furthered some of these issues."


TikTok, Other Mobile Apps Violate Privacy Regulations - "...a new report from Pixalate analyzing the privacy policy of every US-registered child-directed app in the Apple App Store found that the majority (54%) of those apps appear to violate the Children's Online Privacy Protection Act (COPPA)."


Pixalate Gets High Marks for New Standards Index for In-App Mobile Ads -"Pixalate, a company with a solid reputation in the field of fraud protection and data intelligence, is getting widespread industry praise for the recent introduction the industry’s first monthly in-app Mobile Seller Trust Index (MSTI)... ...Pixalate introduced the monthly Global Seller Trust Index for display and mobile web advertising in December 2014. Now the company’s MSTI will provide an index based on factors specific to in-app mobile ads."


Martech-View-Logo

Pixalate launched a new technology called "Made for Advertising" (MFA) that aims to detect and block MFA websites, CTV, and mobile apps. This MFA solution rates these platforms with a high, medium, or low MFA risk. MFA websites and apps often employ intrusive advertising techniques such as pop-up ads, auto-play videos, or ads that restrict access to content.
 
Check out MartechView's press release covering Pixalate's new technology here

 

"MediaGo Partners with Pixalate to Enhance Ad Fraud Detection and Prevention" - in 2023, MediaGo, a part of Baidu Global, formed a global partnership with Pixalate. By leveraging Pixalate's advanced technology, MediaGo aims to ensure high-quality advertising experiences for its users and combat ad fraud effectively. This partnership highlights the commitment of both companies to create a more secure and reliable advertising ecosystem. 

Check out the press release by Ts2 Space covering the partnership here

Lastly, 2023 saw the introduction of some new reports from Pixalate:

Samsung Connected TV Trends Report

Samsung CTV Trends Report non-dated cover

The Samsung Connected TV Trends Report analyzes Samsung Smart TV’s position in the open programmatic advertising market. The report provides a deep dive into Samsung’s open programmatic CTV ad spend trends by global region, their top grossing apps, and a look at invalid traffic.
 

Download the latest version of the report:

Download the Report


Apple TV Connected TV Trends Report

Apple TV CTV Trends Report Landing Page Cover

The Apple TV CTV Trends Report analyzes Apple TV’s position in the CTV device landscape and the open programmatic advertising marketplace. The report provides a deep dive into CTV trends related to Apple TV, including estimated device market share by global region, top grossing apps in Apple TV’s tvOS app store, and invalid traffic.

 

Download the latest version of the report:

Download Now


SCO Verification Report

SPO 2_ Supply Chain Verification Report Landing Page Cover

The Supply Chain Object Verification Report contains insights from Pixalate’s OpenRTB SCO validation process, which examines supply paths across CTV, mobile apps, desktop, and mobile web, and measures Invalid Traffic (IVT) rates, inclusive of ad fraud, across all the supply paths analyzed. 

 

Download the latest version of the report:

Download the Report

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