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THE PROBLEM

Identifying child-directed including mixed audience apps and which ones are transmitting personal user data & pose the highest COPPA violation risk.

THE SOLUTION

AI-based technology automates the child-directed assessment of 5.4M+ Mobile and CTV Apps in Roku, Fire TV, Google Play and Apple App stores.                          

Search likely child-directed apps & their risk ratings

Mitigate COPPA Illustration

Mitigate COPPA Violation Risks

Research COPPA violation risk ratings for 8.5M+ likely child-directed & general audience Apps

COPPA Audience
Child Directed
Audit COPPA Illustration

Audit COPPA Violation Risks

Real-time risk monitoring to minimize monetary & brand reputation losses

Automate COPPA Illustration

Automate COPPA Compliance Workflows

Build & scale likely child-directed app lists

COPPA Audience
Child Directed

OUR UNIQUE METHODOLOGY

Pixalate’s methodology developed by an expert team of privacy practitioners & data scientists addresses the unique challenges of implementing the Children’s Online Privacy Protection Act (“COPPA Rule”).

Mobile App Methodology CTV App Methodology

Use Cases

Real-time risk

Real-time risk monitoring to minimize monetary & brand reputation losses

  • Flag child-directed apps in your media buy and publisher network
  • Analyze COPPA compliance risk associated with your traffic

Demonstrate COPPA readiness & accountability

  • Enact COPPA safeguards for child-directed apps
  • Search 1MM+ privacy policies to find COPPA related terms
Demonstrate COPPA
Automate

Automate publisher vetting to limit your risk exposure

  • Validate supply-side partners are correctly classifying apps as likely to be child-directed
  • Verify partners in your network follow the IAB Tech Lab’s OpenRTB guidance regarding COPPA compliance

Bolster media planning with COPPA compliance tools across 8.5MM+ apps

  • Enhance your inclusion lists with COPPA risk management tools
  • Streamline app review with easy keyword search for children targeted content
Bolster media

Meet our Trust & Safety Advisory Board

Crystal-Pearson

Crystal Pearson

Trust and Safety Advisory Board Member

tabitha

Tabitha Walker

Trust and Safety Advisory Board Member

Emma-Burdis

Emma Burdis

Trust and Safety Advisory Board Member

melwin

Melwin James Poovakottu

Data Scientist

Amit Shetty

Amit Shetty

VP Product Management Ad Fraud Platform

Brooke Huntley

Brooke Huntley

VP Product Management MRT Products

Additional Resources

Report: Apple vs. Google: COPPA Scorecard

See the latest COPPA-related trends in the mobile app space.
Getting Started

Methodology

 

Learn about the methodology of our COPPA Compliance Tool.
Add Users

Trust & Safety Advisory Board

Meet the educators bringing the human touch to our process.
Manage Storage

Press Release

Read about the launch of the COPPA Compliance Tool.
Generate Reports

FAQs

All of your most common questions in one place.
Change Settings

Knowledge Base

Learn more about the COPPA Compliance Tool.
Fix Problems

The Basics of COPPA

WHAT IS COPPA

The Children's Online Privacy Protection Act ("COPPA") is a U.S. law that protects children’s online privacy. 

WHO MUST COMPLY WITH COPPA

COPPA applies to online service operators whose service, or a portion of the service, is directed to children under the age of 13 or who have actual knowledge that they collect information from children. 

HOW DOES COPPA APPLY TO ADTECH

Any company that handles data, content, or advertising to children is subject to COPPA. These companies are subject to COPPA if they have actual knowledge that they are collecting information from users of another online service that is directed to children.

COPPA does not prohibit advertising to children. However, it does prohibit the collection of personal information (including cookies and other persistent identifiers) from children under 13 without verifiable parental consent. Contextual advertising, without collecting information from children under 13, is permissible under COPPA. 

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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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