More Ad SDK Market Share Rankings:
Pixalate's Methodology: SDK Market Share
This report evaluates the market penetration of third-party advertising software development kits (SDKs) by analyzing both app coverage and ad impression share of voice (SOV). The analysis is based on over 322K mobile apps downloadable from the Apple App Store and approximately 8B open programmatic advertising transactions from June 2025.
How is market share calculated?
Market share estimates are based on SDK presence. Pixalate identifies ad impressions on an app and attribute them to every SDK integrated into that app. Because many apps utilize multiple SDKs, this metric reflects an SDK’s footprint and potential access to impressions, not a direct confirmation of its participation in each ad sale.
What are third party SDKs?
Third party SDKs are provided by companies that are neither the operating system platform nor the app developer. They offer various utilities and services to support app development.
What are advertising SDKs?
Ad SDKs are software development kits that support various functions related to open programmatic advertising, including mediation, measurement, attribution, and more.
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About Pixalate
Pixalate is a global platform for privacy compliance, ad fraud prevention, and data intelligence in the digital ad supply chain. Founded in 2012, Pixalate’s platform is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is MRC-accredited for the detection and filtration of Sophisticated Invalid Traffic (SIVT).
