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OTT Device ID List

The OTT device ID blocklist provides additional defense mechanisms that are specifically optimized for OTT inventory. In order to achieve that, there is a need for various optimizations in the way the OTT signals from various sources are analyzed. For example, since OTT still generate lower volumes than regular mobile traffic, special segmentation is required in order to create OTT baselines for an OTT deviceID block list inclusion. Similarly, the time horizon that the OTT signals as well as the statistical significance thresholds used are optimized to fit better OTT.

Proxy Traffic

The proxy traffic included in the OTT device ID blocklist is the one that corresponds to fake SSAI, or in general, fraudulent proxy traffic. In order to achieve that, Pixalate has implemented a proprietary framework to detect fake SSAI proxies and only the devices associated with this activity is added to the blocklist. 

IVT Types

The IVT types included are all the IVT types that one can see in the Pixalate’s dashboard, except the ones that can be triggered due to integration issues such as “duplicateImpressions” and “duplicateClicks”. 

The blocklist contains the following additional categorization:

NOTE: The IVT type below that is not part of the Pixalate’s existing production dashboard will be added in the near future.

IVT Type

Definition

continuousPlay

Devices that appear to be continuously ON for the vast majority of the time of the day. 

IFA Types

The following IFA types are included as of the publish date:

ifaType

Description

AAID

Standard Android device identifier

AAID_GENERIC

Generic (non-standard) Android device identifier

AAID_MD5

MD5 Android device identifier

AAID_SHA1

SHA1 Android device identifier

AFAI

Standard Amazon device identifier

AFAI_GENERIC

Generic  (non-standard) Amazon device identifier

AFAI_MD5

MD5 Amazon device identifier

AFAI_SHA1

SHA1 Amazon device identifier

GENERIC

Generic  (non-standard) device identifier that does not belong to any major vendor and that does not have standard format. 

IDFA

Standard Apple device identifier

IDFA_GENERIC

Generic (non-standard) Apple device identifier

IDFA_MD5

MD5 Apple device identifier

IDFA_SHA1

SHA1 Apple device identifier

IFA_GENERIC

Generic device identifier with standard IFA format. 

LGAID

Standard LG device identifier

LGAID_GENERIC

Generic (non-standard) LG device identifier

LGAID_SHA1

SHA1 LG device identifier

MD5_GENERIC

Generic device identifier with MD5 format

MSAI

Standard Microsoft device identifier

MSAI_GENERIC

Generic (non-standard) Microsoft device identifier

MSAI_MD5

MD5 Microsoft device identifier

MSAI_SHA1

SHA1 Microsoft device identifier

RIDA

Standard Roku device identifier

RIDA_GENERIC

Generic (non-standard) Roku device identifier

RIDA_MD5

MD5 Roku device identifier

RIDA_SHA1

SHA1 Roku device identifier

SHA1_GENERIC

Generic device identifier with SHA1 format

Data Feed Schema

Column Name

Type

deviceId

STRING

fraudType

STRING

os

STRING

ifaType

STRING

deviceName

STRING

probability

FLOAT

Device Names Detected

The list of major device names detected is as follows but not limited to:

Device Name

Roku

Apple

Amazon

Chromecast

Sony

LG

Microsoft

Vizio

JadooTV

Opera TV

HbbTV

Bravia

Toshiba

Insignia

Samsung

Nvidia