Insight - Apps

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  • Access discrete App/Domain details across the entirety of the Media Rating Terminal using the MRT search function; 
  • View discrete App Insights by searching on an App name, bundle ID or track ID using the App Insights search function; 
  • Import to CSV to return ratings for multiple Apps at once.


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  • App overview presented with a direct link to the app within respective app store;
  • App insights available by :
    Store (e.g., App Store, Google Play), 
    Region (e.g., Global, North America, EMEA, LATAM, APAC)
    Country (e.g., US, CA, UK, AU, etc.)
    Device Type (e.g., Smartphone, Tablet)
    Month (e.g, July 2021)
  • Available Regions & Available Device Types:

Risk Overview

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  • Risk Overview: Pixalate's unique advertising risk assessment is based on blended risk factors, including brand safety, invalid traffic and ad inventory
  • Brand Safety Risk
    • Description - The overall Brand Safety risk to advertisers based on textual analysis of the app's descriptive text.
    • Content - The combined risk to advertiser Brand Safety, from all risk factors detailed in the Brand Safety Risk section, based on both descriptive text and content analysis.
  • IVT: The overall percentage of Invalid Traffic (IVT) associated with advertising transactions for the app. All IVT calculations are derived from standardized definitions of invalid traffic maintained by the Media Rating Council, Inc. (MRC), Interactive Advertising Bureau (IAB), and Trustworthy Accountability Group (TAG).
  • Viewability: The average viewability percentage across all display advertising placements in the app, consistent with the MRC/IAB definition of a viewable display impression (i.e., 50% or more of ad creative pixels were present for at least one continuous second, etc.).

App Details / App Advisories

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  • App Details: Key platform specific details for each app; App Advisories: The list of app store content advisories for the app.
  • Note: Reported attributes vary slightly across App Store vs. Play Store. Additional discrete details across reported attributes are available via MRT tooltips.

Brand Safety (Beta)

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Traffic Overview (Beta)

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Invalid Traffic

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Seller SOV

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Insight - Domains

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