Explore data points available within the Enrichment API. Data points vary by platform, see below for domain related fields.
Dimensions:
|
Ad Domain |
Ad Domain |
|
Region |
Region - GLOBAL, US, NON-US (International) |
|
Device |
Device - GLOBAL, desktop , mobile |
Domain Overview:
|
IAB Primary Category |
IAB primary categories |
|
IAB Sub Category |
IAB secondary categories |
|
Has Ad Txt |
True if Ads.txt is enabled for the domain. |
Domain Details:
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Inventory |
The estimated number of monthly impressions this domain makes available programmatically |
|
Desktop Traffic Ratio |
The percentage of desktop ads trafficked on the domain |
|
Mobile Traffic Ratio |
The percentage of mobile ads trafficked on the domain |
|
Video Traffic Ratio |
The percentage of video ads trafficked on the domain |
|
CTR |
Average CTR of the domain |
|
Family Of Sites |
Number of family sites associated with the domain |
|
Pixalate Risk |
Overall pixalate's unique advertising risk assessment based on blended risk factors including brand safety, invalid traffic and inventory |
|
Bid Price Low |
Low bid price in dollars |
|
Bid Price High |
High bid price in dollars |
|
Trusted Seller |
Authorized trusted seller. |
|
True Reach |
The estimated number of unique users per 1 Million internet users that can be reached on this domain. |
Risk Overview:
|
IVT |
Percentage of invalid traffic associated with advertising transactions for the domain |
|
IVT Risk |
Invalid traffic Risk (low/medium/high) |
|
Viewability |
The average viewability for all display ad impressions in the domain |
|
Viewability Risk |
Viewability Risk (low/medium/high) |
|
Brand Safety Risk |
The overall risk to advertise Brand Safety from the domain |
|
Risk |
Overall pixalate's unique advertising risk assessment based on blended risk factors including brand safety, invalid traffic and inventory for all regions and devices. It includes risk reasons. |
Traffic Quality Risk:
|
IVT Risk |
Invalid traffic Risk (low/medium/high) |
|
Click Fraud Risk |
Click Fraud Risk (low/medium/high) |
|
Viewability Risk |
Viewability Risk (low/medium/high) |
|
Domain Masking Risk |
Domain Masking Risk (low/medium/high) |
|
Top Traffic Source |
Major Traffic Source |
Site Info & Risk:
|
Domain Age |
Domain age in years |
|
Has Privacy Policy |
True if domain has privacy policy |
|
Has Terms And Conditions |
True if domain has terms and conditions |
|
Private Domain |
True if domain is privately registered |
|
Corporate Email |
True indicates WHOIS registration was done with a corporate email address False indicates WHOIS registration was done with a personal email address |
|
Ad Injection Risk |
Ad Injection Risk, unauthorized ads on site (low/medium/high) |
|
Owner |
Owner of the domain |
|
Email Address |
Email info |
|
Contact Number |
Contact number |
|
Mailing Address |
Email address |
Brand Safety Risk:
|
Adult Content Risk |
Adult Content Risk (low/medium/high) |
|
Alcohol Content Risk |
Alcohol Content Risk (low/medium/high) |
|
Drugs Content Risk |
Drug Content Risk (low/medium/high) |
|
Hate Speech Words Risk |
Hate Speech Risk (low/medium/high) |
|
Phishing Risk |
Phishing Risk (low/medium/high) |
|
Malware Risk |
Malware Risk (low/medium/high) |
Social Media Risk:
|
Facebook Risk |
Facebook Risk (low/medium/high) Low social media engagement on Facebook can be a risk factor |
|
LinkedIn Risk |
LinkedIn Risk (low/medium/high) Low social media engagement on LinkedIn can be a risk factor |
|
Twitter Risk |
Twitter Risk (low/medium/high) Low social media engagement on Twitter can be a risk factor |
|
Social Traffic Ratio |
Percentage of Social Traffic Ratio |
Invalid Traffic:
|
IVT |
Percentage of Invalid traffic associated with advertising transactions for the domain |
|
GIVT |
Percentage of General Invalid traffic associated with advertising transactions for the domain |
|
SIVT |
Percentage of Sophisticated Invalid traffic associated with advertising transactions for the domain |
|
GIVT Types |
The percentage of invalid traffic associated with each Pixalate's taxonomy of GIVT invalid traffic types |
|
SIVT Types |
The percentage of invalid traffic associated with each Pixalate's taxonomy of SIVT invalid traffic types |
|
By Data Centers |
The estimated volume of programmatic ad impressions broken down by Data Center |
Inventory & Ad Performance Insights:
|
By Region |
The estimated volume of programmatic ad impressions broken down by Region |
|
By State |
The estimated volume of programmatic ad impressions broken down by State |
|
By Country |
The estimated volume of programmatic ad impressions broken down by Country |
|
By AdSize |
The estimated volume of programmatic ad impressions broken down by Ad Size |
|
By DMA |
The estimated volume of programmatic ad impressions broken down by Designated Market Area (DMA) |
|
By Device |
The estimated volume of programmatic ad impressions broken down by device(desktop, mobile) |
|
By DesktopOS |
The estimated volume of programmatic ad impressions broken down by desktop OS |
|
By MobileOS |
The estimated volume of programmatic ad impressions broken down by mobile OS |
|
Authorized Sellers |
The contribution of various sell side platforms to programmatic ad impressions sold on the domain.Sellers are categories(paymentType),
|
|
Traffic Sources |
The volume of programmatic ad impressions broken down by traffic source. |
|
Sub Domains |
The volume of programmatic ad impressions broken down by the sub domains. |
|
Viewability |
The average viewability for all display ad impressions in the domain |
|
Viewability By Ad Size |
The average viewability for all display ad impressions in the domain broken down by Ad Size |
|
CTR |
Average Click Through Rate of the domain |
|
By Ad Size |
Average Click Through Rate of the domain broken down by Ad Size |