--- title: Pixalate's IVT Benchmarks Report - Canada description: Pixalate's IVT Benchmarks Report for Canada analyzes the invalid traffic rates for open programmatic advertising across the country. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/Ad%20Fraud%20Benchmarks%20standard%20landing%20page%20cover.png --- [![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=150&height=46&name=pixalate-logo-red-small.png "pixalate-logo-red-small")](https://www.pixalate.com/?hsLang=en) # **Invalid Traffic (IVT) & Ad Fraud Benchmarks, Canada** **See how Invalid Traffic (IVT) and ad fraud are impacting programmatic advertising across the globe.** Pixalate’s Q4 2025 IVT Benchmarks Report for **Canada** analyzes IVT rates across websites, mobile apps, and Connected TV (CTV) apps, offering insights into the quality and integrity of programmatic ad impressions across the country. ### Download Report By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms?hsLang=en) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/privacy-policy?hsLang=en). ## **More IVT & Ad Fraud Benchmarks:** | - ... [Global](https://www.pixalate.com/invalid-traffic-benchmarks-report-global?hsLang=en) - ... [United States](https://www.pixalate.com/invalid-traffic-benchmarks-report-united-states?hsLang=en) - ... [United Kingdom](https://www.pixalate.com/invalid-traffic-benchmarks-report-united-kingdom?hsLang=en) - ... [Germany](https://www.pixalate.com/invalid-traffic-benchmarks-report-germany?hsLang=en) - ... [Singapore (Q4 2025)](https://www.pixalate.com/invalid-traffic-benchmarks-report-singapore?hsLang=en) - ... [Canada (Q4 2025)](https://www.pixalate.com/invalid-traffic-benchmarks-report-canada?hsLang=en) - ... [Mexico (Q4 2025)](https://www.pixalate.com/invalid-traffic-benchmarks-report-mexico?hsLang=en) - ... [Japan (Q4 2025)](https://www.pixalate.com/invalid-traffic-benchmarks-report-japan?hsLang=en) - ... [India (Q4 2025)](https://www.pixalate.com/invalid-traffic-benchmarks-report-india?hsLang=en) | - ... [Netherlands (Q2 2025)](https://www.pixalate.com/invalid-traffic-benchmarks-report-netherlands?hsLang=en) - ... [Australia (Q2 2025)](https://www.pixalate.com/invalid-traffic-benchmarks-report-australia?hsLang=en) - ... [Ukraine (Q2 2025)](https://www.pixalate.com/invalid-traffic-benchmarks-report-ukraine?hsLang=en) - ... [France (Q2 2025)](https://www.pixalate.com/invalid-traffic-benchmarks-report-france?hsLang=en) - ... [China (Q2 2025)](https://www.pixalate.com/invalid-traffic-benchmarks-report-china?hsLang=en) - ... [Brazil (Q2 2025)](https://www.pixalate.com/invalid-traffic-benchmarks-report-brazil?hsLang=en) - ... [Israel (Q2 2025)](https://www.pixalate.com/invalid-traffic-benchmarks-report-israel?hsLang=en) - ... [Spain (Q2 2025)](https://www.pixalate.com/invalid-traffic-benchmarks-report-spain?hsLang=en) | | --- | --- |   ## **Pixalate's Methodology: Supply-Side Platform Market Share** This report presents IVT and ad fraud benchmarks based on global data from Q2 2025. Pixalate’s data science team analyzed **120+**** billion open programmatic ad impressions** worldwide to compile these insights. The findings are derived exclusively from Pixalate’s datasets, which consist predominantly of buy-side open auction programmatic traffic. For this report, slides and graphics presenting **platform-specific metrics** are limited to traffic from those platforms only. ## **How does Pixalate determine traffic origin?** Pixalate identifies the country of traffic using **IP address data** and **geolocation signals**. ## **What are ads.txt and app-ads.txt?** The **ads.txt** initiative, created by the IAB Tech Lab, was designed to increase transparency in the programmatic advertising ecosystem. It allows publishers and other inventory owners to publicly **declare which companies are authorized to sell their digital ad space**, helping reduce domain spoofing and misrepresentation. The **app-ads.txt** standard **applies the same concept to mobile and Connected TV (CTV) apps**, giving app developers a way to publish a list of authorized sellers for their inventory. Together, ads.txt and app-ads.txt help buyers verify authenticity and minimize the risk of fraud in programmatic transactions. ## **A note on Invalid Traffic (IVT):** Per the Media Rating Council (MRC), “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” Where the traffic characteristics are suggestive of deliberate intent to mislead, such IVT is often referred to as “ad fraud.” Also per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes.” **See also:** - … [Malformed & Fraudulent CTV Bundle IDs Risk Report](https://www.pixalate.com/connected-tv-ctv-malformed-and-fraudulent-bundle-ids-risk-report-for-roku?hsLang=en) - … [Programmatic Ad Seller Misrepresentation Report](https://www.pixalate.com/programmatic-ad-seller-misrepresentation-report-web-traffic?hsLang=en) - ... [Made-for-Advertising (MFA) Benchmarks](https://www.pixalate.com/made-for-advertising-websites-report?hsLang=en) - ... [Click Fraud Benchmarks Report](https://www.pixalate.com/click-fraud-benchmarks-report-north-america?hsLang=en) #### **About Pixalate** *Pixalate is a global platform for privacy compliance, ad fraud prevention, and data intelligence in the digital ad supply chain. Founded in 2012, Pixalate’s platform is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is MRC-accredited for the detection and filtration of Sophisticated Invalid Traffic (SIVT).* ### Schedule a Demo ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms?hsLang=en) and [Privacy Policy](https://www.pixalate.com/privacypolicy?hsLang=en) Products [Analytics](https://www.pixalate.com/products/analytics?hsLang=en) [Blocking](https://www.pixalate.com/products/blocking?hsLang=en) [Media Rating Terminal](https://www.pixalate.com/products/mrt?hsLang=en) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex&hsLang=en) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex&hsLang=en) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach&hsLang=en) Resources [Blog](https://blog.pixalate.com/?hsLang=en) [Press](https://www.pixalate.com/press?hsLang=en) [Careers](https://www.pixalate.com/jobs?hsLang=en) [Team](https://info.pixalate.com/pixalate-leadership-team?hsLang=en) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms?hsLang=en) [Privacy Policy](https://www.pixalate.com/privacypolicy?hsLang=en) [GDPR Compliance](https://www.pixalate.com/gdpr?hsLang=en) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/invalid-traffic-benchmarks-report-canada#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms?hsLang=en) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf?hsLang=en). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... By entering your email address and clicking Submit, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms?hsLang=en) and [Privacy Policy](https://www.pixalate.com/privacypolicy?hsLang=en). ![pixalate-logo-white](https://www.pixalate.com/hubfs/Blog_V2_08_26_2016/logo/Pixalate_Logo_WHITE.png) ##### Contact Us12 Loading... ![pixalate-logo-white](https://www.pixalate.com/hubfs/Blog_V2_08_26_2016/logo/Pixalate_Logo_WHITE.png) ##### Download GSTI Loading... Schedule your demo today Please complete all fields Loading... By entering your email address and clicking Submit, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms?hsLang=en) and [Privacy Policy](https://www.pixalate.com/privacypolicy?hsLang=en). * * * * *