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CTV FAST Apps Report - Roku

 

The research presented in the Global Free Ad-Supported Television (FAST) Apps Rankings and Traffic Analysis Report for Roku uncovers the programmatic advertising insights of FAST apps - including ad spend trends, invalid traffic (IVT, including ad fraud), and top-grossing FAST apps - across Roku devices in Q2 2024.

Key Takeaways 

  • Ad Spend: 10% of estimated open programmatic ad spend went to FAST apps
    • Highest share of FAST app ad spend was seen in LATAM (almost 70%)
  • IVT Rate: 30% higher IVT rate for non-FAST apps
Download the Roku report for free today for a breakdown of our findings.
 
In case you missed it:
Find out more in the Apple TV FAST Apps Report
Also access the Samsung FAST Apps Report
...and the Fire TV FAST Apps Report

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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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