Pixalate’s research shows that the Bundle ID for Samsung TV Plus (g15147002586) ranked first on Samsung Smart TV, while the Bundle ID for Hulu led on Roku (com.hulu.plus.roku). On Apple TV, the Bundle ID for Plex (383457673) was the most popular, and on Amazon Fire TV, the Bundle ID for Pluto TV (b00kdsgipk) held the No. 1 spot
LONDON, September 12, 2025 -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the August 2025 Top 100 Most Popular Bundle IDs for Open Programmatic Connected TV (CTV) Advertising.
The list includes the global top 100 most popular Bundle IDs for open programmatic advertising across the most popular CTV platforms including Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV. The rankings are based on global open programmatic advertising data, as measured by Pixalate. The Bundle IDs are ranked after removing invalid traffic (IVT), as measured by Pixalate.
The reports also include the top 10 most popular Bundle IDs for each CTV platform for key regions including North America, Europe, Middle East, and Africa (EMEA), and Latin America (LATAM).
| Bundle ID | App Name | App Store ID | Developer Name |
| com.hulu.plus.roku | Hulu | 2285 | Hulu LLC |
| 41468 | Tubi - Free Movies & TV | 41468 | Tubi, Inc |
| 151908 | The Roku Channel | 151908 | Roku |
| 43465 | Fubo: Watch Live TV & Sports | 43465 | fubo |
| 74519 | Pluto TV - Free Movies/Shows | 74519 | Pluto Inc. |
| 13535 | Plex - Free Movies & TV | 13535 | Plex GmbH |
| 44856 | NFL | 44856 | NFL |
| 46041 | Sling TV - Live Sports, News, Shows + Freestream | 46041 | Sling TV L.L.C. |
| 12716 | AMC | 12716 | AMC Networks |
| 35058 | Lifetime | 35058 | A+E Global Media |
| Bundle ID | App Name | App Store ID | Developer Name |
| b00kdsgipk | Pluto TV - Watch Free Movies, Shows & Live TV | B00KDSGIPK | Pluto TV |
| b004y1wcde | Plex: Stream Movies & TV | B004Y1WCDE | Plex, Inc. |
| b00e5nh6yg | Lifetime | B00E5NH6YG | A+E Networks |
| b075nthvjw | Tubi: Watch Free Movies & TV Shows | B075NTHVJW | Tubi, Inc |
| b019cvakmk | Paramount Network | B019CVAKMK | Paramount Network |
| b004u7bxbo | Crunchyroll | B004U7BXBO | Crunchyroll, LLC |
| b00odc5n80 | Sling TV | B00ODC5N80 | Sling TV LLC |
| b017jevtp4 | HGTV GO | B017JEVTP4 | Scripps Networks, LLC |
| b00e81o27y | ESPN for Fire TV | B00E81O27Y | ESPN Distribution, Inc. |
| b07bkpfxtj | Philo: Live TV, Movies, Shows and Free Channels | B07BKPFXTJ | Philo |
| Bundle ID | App Name | App Store ID | Developer Name |
| 383457673 | Plex: Watch Live TV and Movies | 383457673 | Plex Inc. |
| 1456618978 | BET+ | 1456618978 | BET Networks |
| 905401434 | Fubo: Watch Live TV & Sports | 905401434 | fuboTV Inc. |
| 493619333 | MLB | 493619333 | MLB |
| 576009463 | HISTORY: Shows & Documentaries | 576009463 | A+E Global Media |
| 711074743 | FanDuel Sports Network | 711074743 | Diamond Digital Group LLC |
| 376510438 | Hulu: Stream TV shows & movies | 376510438 | Hulu, LLC |
| 1508186374 | Peacock TV: Stream TV & Movies | 1508186374 | Peacock TV LLC |
| 331786748 | CNN: Live & Breaking News | 331786748 | CNN Interactive Group, Inc. |
| 307184892 | CBS Sports App: Scores & News | 307184892 | CBS Interactive |
| Bundle ID | App Name | App Store ID | Developer Name |
| g15147002586 | SAMSUNG TV PLUS | G15147002586 | Samsung Electronics Co., Ltd. |
| g19068012619 | Fubo: Watch Live TV & Sports | G19068012619 | fuboTV Inc. |
| g17243010190 | ESPN | G17243010190 | Disney Electronic Content, Inc. |
| g17198010041 | Sling TV | G17198010041 | Sling TV L.L.C. |
| g15115002089 | Tubi - Free Movies ＆ TV | G15115002089 | Tubi, Inc. |
| g00002687241 | Plex | G00002687241 | Plex, Inc. |
| g18204011567 | Cinehouse | G18204011567 | Digital Media Rights, LLC |
| g18229011675 | Pluto TV | G18229011675 | Pluto TV, Inc. |
| g17268010273 | Redbox | G17268010273 | Redbox Automated Retail, LLC |
| g18263011896 | DAZN | G18263011896 | DAZN Limited |
Download the Top 100 CTV Bundle IDs for each platform here:
Why is it important to see the top Bundle IDs for CTV apps?
In CTV advertising, programmatic advertisers use “Bundle IDs” to identify specific CTV apps. A lack of standardization around the syntax of Bundle IDs has led to confusion around targeting and measurement, creating a vulnerability that ad fraudsters can exploit.
Pixalate’s Bundle ID to App Store ID mapping APIs can help by consistently handling Bundle IDs, ensuring accurate tracking, measurement, and reporting.
Additionally, the IAB Tech Lab has issued guidelines for the use of app IDs, and OpenRTB 2.6 has offered support for Channel and Network Objects information to avoid overloading the Bundle ID field.
About Pixalate
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com
Disclaimer
The content of this press release, and the Top 100 Most Popular Bundle IDs for CTV (the Report), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied.