This week's review of ad fraud and privacy in the digital advertising space:
The Q2 2023 Global Connected TV (CTV) Ad Supply Chain Trends Report provides a comprehensive analysis of the state of open programmatic CTV advertising through the first half of 2023. Find out more in the blog, and access the report below.
The Q2 2023 Mobile Device Global Market Share Report reveals the top mobile devices across key regions based on their share of open programmatic ad traffic, as measured by Pixalate. Check out our blog here, and the latest findings below.
And we released the August 2023 CTV App Spoofing Reports for Roku and Amazon Fire TV, where we highlight this unique form of invalid traffic across the Connected TV (CTV) open programmatic advertising marketplace. You can check out the Roku blog, the Fire TV blog, and access the reports below.
Pixalate's Trust & Safety Advisory Board published five new manual reviews this week where they assess an app’s child-directedness:
You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page
BAD NEWS: YOUR CAR IS A SPY was the attention-grabbing opening line from Gizmodo's article titled 'If You've Got a New Car, It's a Data Privacy Nightmare".
The blog highlights findings from Mozilla's *Privacy Not Included project which has discovered that major car brands, including BMW, Ford, Toyota, Tesla, and Subaru, fail to adhere to basic privacy and security standards in new internet-connected models. These brands collect sensitive personal information, such as race, weight, and sexual activity, and some even collect data about drivers' sexual activity, race, and immigration status.
Gizmodo said:
“Many people think of their car as a private space — somewhere to call your doctor, have a personal conversation with your kid on the way to school, cry your eyes out over a break-up, or drive places you might not want the world to know about,” said Jen Caltrider, program direction of the *Privacy Not Included project, in a press release. “But that perception no longer matches reality. All new cars today are privacy nightmares on wheels that collect huge amounts of personal information.”
Find out more in the full article
Team Pixalate will be attending the DMEXCO Conference on the 20th & 21st of September. You will find us at Booth A-030 - Hall 7 at Koelnmesse in Cologne, Germany. Discover how Pixalate's innovative solutions can help you combat ad fraud, ensure data privacy compliance, and maximize your advertising ROI. Visit our DMEXCO 2023 event page to learn more and set up a meeting!