Research into Google Play Store apps and developers by Pixalate reveals 74k total mobile app developers have at least one U.S.-registered app; MobilityWare and Tumblr are the top two grossing developers in estimated open programmatic ad spend earned in Q4 2023
London, March, 26 2024 -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released its U.S. Mobile App Economy: Q4 2023 Benchmarks Report - Google Play Store.
The report is Pixalate’s first installment of a series of benchmark reports on the state of the mobile app and developer economy in leading countries around the world. The report benchmarks the number of developers with Google Play Store mobile apps registered in the U.S., the volume of U.S. registered apps, and leading U.S. apps and developers based on estimated open programmatic advertising spend earned in Q4 2023.
*Estimated Ad Spend Earned is based on Open Programmatic Ad Traffic as measured by Pixalate.
*In the context of this report, each unique developer name as displayed in the app store is treated as its own developer.
Download the full report today: Pixalate’s U.S. Mobile App Economy: Q4 2023 Benchmarks Report - Google Play Store.
About Pixalate
Pixalate is a global platform for privacy compliance, ad fraud prevention, and data intelligence in the digital ad supply chain. Founded in 2012, Pixalate’s platform is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is MRC-accredited for the detection and filtration of Sophisticated Invalid Traffic (SIVT). www.pixalate.com
Disclaimer
The content of this press release, and the Mobile App Economy Benchmark Reports (the Report), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends in the time period studied.