Pixalate research finds Connataix (No. 1 in LATAM on Apple TV), Google AdExchange (No. 1 in EMEA on Roku), and Equativ (No. 1 in LATAM on Amazon Fire TV) as additional leading SSPs on certain platforms in Q4 2023 CTV market share in global regions
LONDON, UK, February 28, 2024 -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q4 2023 CTV Supply-Side Platform (SSP) Market Share Reports for Apple TV, Roku, Samsung TV, and Amazon Fire TV. The reports rank SSPs based on their share concerning voice of open programmatic ads sold on apps from the Apple TV App Store, Roku Channel Store, Samsung TV Smart Hub App Store, and Amazon Fire TV App Store, as measured by Pixalate.
The research team at Pixalate evaluated billions of open programmatic ad impressions across the globe to compile this research. The rankings are categorized by geographical regions, including North America, Europe, Middle East and Africa (EMEA) and Latin America (LATAM).
Pixalate analyzed advertising data from multiple sources across the entire advertising supply chain to determine the rankings. This ranges from advertising agencies and demand-side platforms (DSPs) to SSPs, exchanges, and publishers. The data excludes impressions marked as Invalid Traffic (IVT).
Download the Q4 2023 Roku Global SSP Market Share Report.
Download the Q4 2023 Apple TV Global SSP Market Share Report.
Download the Q4 2023 Amazon Fire TV Global SSP Market Share Report.
Download the Q4 2023 Samsung Smart TV Global SSP Market Share Report.
Visit Pixalate and explore the top CTV SSPs for Roku, Apple TV, Amazon Fire TV, and Samsung TV in Q4 2023 reports:
About Pixalate
Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising.
Disclaimer
The content of this press release, and the SSP Market Share Report (the "Report"), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied. Programmatic ads sold, as measured by Pixalate, are used as a proxy for ad spend in this press release and in the Report.