According to Pixalate’s research, 19% of the estimated open programmatic ad spend on Samsung Smart TV went to Free Ad-Supported TV (FAST) apps in Q4 2024, followed by Amazon Fire TV (16%), Roku (12%), and Apple TV (7%); Ad spend share of voice (SOV) on FAST apps decreased YoY on all platforms (-19% YoY combined), according to Pixalate’s data
LONDON, June 12, 2025 -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Global Top 25 CTV Fast Apps Reports for Q1 2025. Pixalate published Roku, Apple TV, Amazon Fire TV, and Samsung Smart TV versions of the report.
The reports rank the top 25 most popular Free Ad-Supported TV (FAST) apps by device type based on global open programmatic advertising volume, as measured by Pixalate. The apps are ranked after removing invalid traffic (IVT), as measured by Pixalate.
To compile this report, Pixalate’s data science team analyzed over 5 billion open programmatic ad transactions across over six thousand unique Roku, Apple TV, Amazon Fire TV, and Samsung Smart TV CTV apps across Q1 2025.
| Rank | App Name | App Store ID |
| 1 | Sling TV - Live Sports, News, Shows + Freestream | 46041 |
| 2 | Pluto TV - Free Movies/Shows | 74519 |
| 3 | The Roku Channel | 151908 |
| 4 | Xumo Play | 96065 |
| 5 | Tubi - Free Movies & TV | 41468 |
| Rank | App Name | App Store ID |
| 1 | Pluto TV - Watch Free Movies, Shows & Live TV | B00KDSGIPK |
| 2 | Tubi: Watch Free Movies & TV Shows | B075NTHVJW |
| 3 | Sling TV | B00ODC5N80 |
| 4 | Plex: Stream Movies & TV | B004Y1WCDE |
| 5 | ViX: TV, Sports and News | B08KJ77PQY |
| Rank | App Name | App Store ID |
| 1 | Plex: Watch Live TV and Movies | 383457673 |
| 2 | Pluto TV: Stream Movies/Shows | 751712884 |
| 3 | CBS Sports App: Scores & News | 307184892 |
| 4 | Fox Business: Invested In You | 333177961 |
| 5 | Scripps News | 330879884 |
| Rank | App Name | App Store ID |
| 1 | Plex | G00002687241 |
| 2 | SAMSUNG TV PLUS | G15147002586 |
| 3 | Sling TV | G17198010041 |
| 4 | Tubi - Free Movies ＆ TV | G15115002089 |
| 5 | Pluto TV | G18229011675 |
FAST (Free Ad-Supported TV) apps offer viewers access to “linear” video content presented in a channel-based format without the burden of subscription fees. Unlike streaming platforms that rely on viewer subscriptions, the FAST apps model is sustained by advertising revenue providing users with free, ad-supported video streaming services.
Download all of Pixalate's Q1 2025 Free Ad-Supported Television (FAST) Apps Reports:
About Pixalate
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com
Disclaimer
The content of this press release, and the Q1 2025 FAST Apps Rankings & Traffic Analysis Reports, reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across in the time period studied. For this press release and the Q4 2024 FAST Apps Rankings & Traffic Analysis Reports, open programmatic ads sold, as measured by Pixalate, are used as a proxy to generate ad spend estimates.