Today, we’re announcing that, starting February 1, 2014, publishers can use our standard ad viewability and fraud detection services free of charge. As you’ve probably seen, we made these tools available to brands and agencies last month. This announcement is the next step in our mission to democratize ad analytics and bring increased transparency to the RTB ecosystem. With the help of these tools, publishers can now fill IO’s with specific viewability requirements, reduce fraud and garner higher CPMs.
Fraud Detection & Prevention - Pixalate’s technology detects and prevents both human and machine based fraud, and includes: fraud reporting and blocking, fraud graph, fraud analytics, and predictive fraud blocking.
Viewability - With Pixalate’s viewability tool, publishers can more precisely determine if an ad was viewed, how long it was viewed as well as many other data points related to the ad impression.
Heat Maps - FirePath user interaction heat maps show regions on pages where users spend time and provide recommendations on how best to redesign and optimize web sites.
Support - Publishers using DFP Premium/XFP (latest version), get free support.
To get started, go to pixalate.com and click on Request Your Demo.