This week's review of ad fraud and quality in the digital advertising space.
Pixalate has released the H1 2019 OTT/CTV Supply Chain Intelligence Report, a comprehensive analysis on the current state of the programmatic OTT/CTV advertising ecosystem.
Going to DMEXCO? RSVP for our expert panel for in-depth analysis on the state of the mobile programmatic supply chain, featuring Pixalate, Criteo, MoPub, and Verizon Media.
Marketing Week reports on Pixalate's Q2 2019 Ad Fraud Report: "Britain had the 14th highest ad fraud rate in the world at 11% in the second quarter, behind Australia (30%), the US (19%) and India, which has the highest rate of ad fraud globally (39%)."
"Pixalate this month revealed that In-app ad fraud is growing and in the second quarter of 2019 reached 25% of the ads," wrote PPC Land, reporting on Pixalate's Q2 2019 Ad Fraud Report. "Pixalate says that mobile IVT (Invalid Traffic) rates eclipsed 25% for the first time," PPC Land wrote. "Ad fraud is similar in Android (25.9%) and in iOS (24.7%), but is growing faster in iOS."
"The Media Rating Council (MRC) released the final version of its cross-platform audience measurement standard on Wednesday – the cherry on top of an eight-year industry effort to produce a framework for video measurement across TV, OTT, desktop and mobile," reported AdExchanger.