--- title: "Pixalate Week in Review: September 2 - 6, 2019" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from 2-6 September 2019. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/measurement-analytics.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/measurement-analytics.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 2 min read # Pixalate Week in Review: September 2 - 6, 2019 Written by [Tyler Loechner](https://www.pixalate.com/blog/author/tyler-loechner) Sep 6, 2019 4:30:00 PM This week's review of ad fraud and quality in the digital advertising space. ### **1. Pixalate releases H1 2019 OTT/CTV Supply Chain Intelligence Report** **![h1-2019-ott-ctv-supply-chain-intel-report-cover](https://www.pixalate.com/hs-fs/hubfs/h1-2019-ott-ctv-supply-chain-intel-report-cover.png?width=600&name=h1-2019-ott-ctv-supply-chain-intel-report-cover.png)** Pixalate has released the [H1 2019 OTT/CTV Supply Chain Intelligence Report](https://info.pixalate.com/ott-ctv-supply-chain-intelligence-h1-2019), a comprehensive analysis on the current state of the programmatic OTT/CTV advertising ecosystem. - **66% global growth** in in OTT/CTV programmatic ad transaction quarter-over-quarter - **2x growth **in OTT/CTV programmatic ad-supported apps year-over-year - Roku app store has seen a **53% increase** since the start of 2018 [![Download Report](https://no-cache.hubspot.com/cta/default/2364596/af4a6b75-5bd4-4f88-abc9-9efec85fd75f.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/af4a6b75-5bd4-4f88-abc9-9efec85fd75f) *Going to DMEXCO? RSVP for our [expert panel](https://info.pixalate.com/dmexco-2019-panel-mobile-programmatic-supply-chain) for in-depth analysis on the state of the mobile programmatic supply chain, featuring Pixalate, Criteo, MoPub, and Verizon Media.* ### **2. Top five marketing stats of the week** ### ![Pixalate-marketing-week-five-stats](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/Pixalate-marketing-week-five-stats.jpeg?width=600&name=Pixalate-marketing-week-five-stats.jpeg) [Marketing Week ](https://www.marketingweek.com/price-inflation-ad-fraud-marketing-metrics-5-killer-stats-to-start-your-week/)reports on Pixalate's [Q2 2019 Ad Fraud Report](https://info.pixalate.com/ad-fraud-trends-report-update-q2-2019): "Britain had the 14th highest ad fraud rate in the world at 11% in the second quarter, behind Australia (30%), the US (19%) and India, which has the highest rate of ad fraud globally (39%)."  ### **3. In-app ad fraud reaches 25% in Q2 2019** ![q2-2019-ad-fraud-update-cover](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/q2-2019-ad-fraud-update-cover.png?width=600&name=q2-2019-ad-fraud-update-cover.png) "Pixalate this month revealed that In-app ad fraud is growing and in the second quarter of 2019 reached 25% of the ads," wrote [PPC Land](https://ppc.land/pixalate-in-app-ad-fraud-reaches-25-in-q2-of-2019/), reporting on Pixalate's Q2 2019 [Ad Fraud Report](https://info.pixalate.com/ad-fraud-trends-report-update-q2-2019). "Pixalate says that mobile IVT (Invalid Traffic) rates eclipsed 25% for the first time," PPC Land wrote. "Ad fraud is similar in Android (25.9%) and in iOS (24.7%), but is growing faster in iOS." ### **4. MRC releases its cross-platform audience standard** ![multiple-devices](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/multiple-devices.png?width=600&name=multiple-devices.png) "The Media Rating Council (MRC) released the final version of its cross-platform audience measurement standard on Wednesday – the cherry on top of an eight-year industry effort to produce a framework for video measurement across TV, OTT, desktop and mobile," reported [AdExchanger](https://adexchanger.com/digital-tv/the-mrcs-cross-platform-audience-standard-is-ready-for-prime-time/). ### **5. Can a change in measurement methodology help reduce ad fraud?** ![measurement-analytics](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/measurement-analytics.png?width=600&name=measurement-analytics.png) "Brands are now on high alert [for ad fraud], and it’s a particular threat for public companies who have a shareholder responsibility to resolve these issues," an [Adweek](https://www.adweek.com/programmatic/lower-ad-fraud-will-be-achieved-once-increased-incrementality-takes-place/) op-ed noted. "That’s on top of previous legal actions and recent alarm bells sounded by the FBI and Congress. The failure is rooted in an overreliance on multi-touch attribution (MTA) systems." ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← H1 2019 OTT/CTV Report: 66% Jump in Programmatic Ad Volume](https://www.pixalate.com/blog/ott-ctv-supply-chain-intelligence-report-h1-2019) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Week in Review: September 9 - 13, 2019 →](https://www.pixalate.com/blog/programmatic-ad-fraud-news-week-in-review-september-13-2019) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/programmatic-ad-fraud-news-week-in-review-september-6-2019#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... 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