This week's review of ad fraud and quality in the digital advertising space.
"The Department of Justice hit Google with an antitrust suit [this week] over the company’s dominance in search and search advertising," reported Adweek. "The suit claims Google holds a position as 'the gatekeeper to the internet' through unlawful and anticompetitive business practices."
The IAB Tech Lab has wrapped up its CTV Ad Standards series covering privacy, brand safety, ad fraud, measurement, and more. "Due to its explosive growth and premium environment, CTV is increasingly becoming the target of fraudsters, and fraud is a challenge that needs to be addressed before it can grow into programmatic selling," wrote the IAB Tech Lab.
Google this week published the results of experiments "to test how Chrome’s Federated Learning of Cohorts (FLoC) proposal could work in practice to allow interest-based advertising to function in a more privacy conscious way and without the need for third-party cookies," Digiday reported, noting that Google says "early signs are promising."