This week's review of ad fraud and quality in the digital advertising space.
Pixalate has exposed the 'Matryoshka' mobile app ad fraud scheme, which highlights consumer privacy risks in the mobile app digital advertising supply chain. The ad fraud scheme utilized the iFunny app on both iOS and Android and cost advertisers well in excess of $10 million in 2020.
Learn more in our blog, which also contains a video breakdown of the scheme. Forbes also has more.
California residents voted to pass Proposition 24, the Consumer Privacy Rights Act, an amendment to the CCPA which expands the types of information that consumers can block businesses from sharing, including data about their health, genetics, race, ethnicity, sexual orientation, sex life, union membership, religion, philosophical beliefs and precise location. Adweek reviews what marketers need to know about Prop 24.
"In a sign that the connected TV (CTV) advertising market is benefitting from a shift of traditional TV ad budgets, as advertisers follow viewers, two leading suppliers -- The Trade Desk (TTD) and Roku -- reported strong third-quarter sales," reported MediaPost.