This week's review of ad fraud and quality in the digital advertising space.
This Pixalate blog post examines the invalid traffic (IVT) rate of global programmatic OTT/CTV advertising on a quarter-by-quarter basis in 2020, as detailed in Pixalate's Q3 2020 State of Connected TV/OTT: Ad Supply Trends Report. The data reveals that about 20% of programmatic OTT/CTV advertising is IVT.
This Pixalate blog post examines OTT/CTV U.S. household penetration by reviewing the percentage of U.S. households reachable via programmatic advertising on OTT/CTV devices on a quarter-by-quarter basis.
The data, which comes from Pixalate's Q3 2020 State of Connected TV/OTT: Ad Supply Trends Report, shows that 72% of U.S. households are now reachable via programmatic OTT/CTV advertising.
This Pixalate blog post reveals the growth of the Roku Channel Store in 2020 on a quarter-by-quarter basis, as well as the growth of Roku apps that support programmatic OTT/CTV advertising. The data comes from Pixalate's Q3 2020 State of Connected TV/OTT: Ad Supply Trends Report and reveals a 23% growth in apps on the Roku Channel Store.