Pixalate Week in Review: November 16 - 20, 2020

This week's review of ad fraud and quality in the digital advertising space.

1: New programmatic OTT/CTV trends report: 70% rise in ad spend in 2020

Pixalate this week released the Q3 2020 State of Connected TV/OTT: Ad Supply Trends Report. The report examines how the programmatic OTT/CTV advertising marketplace changed from Q1 2020 to Q3 2020. The report reveals that programmatic OTT/CTV ad spend rose 70% in 2020 despite ad fraud levels remaining around 20%.

2. MediaPost: Roku tops OTT/CTV programmatic ad market share

Reporting on Pixalate's Q3 2020 State of Connected TV/OTT: Ad Supply Trends Report, MediaPost wrote: "Nearly 50% of all programmatic OTT and CTV advertising goes to Roku devices, dwarfing other device makers."

MediaPost added: "Roku’s share of advertising is tops, leading OTT and CTV devices, with Amazon at a 9% share; Samsung, 6%; Apple, 5%; Vizio, 4%; Google and Chromecast, 2%. LG, Sony, and Microsoft each have a 1% share." Pixalate's blog has more on OTT/CTV device market share statistics.

3. Amazon adds more Fire TV inventory to its platform

"Amazon is adding more Fire TV inventory to its Ad Console, a tool advertisers use to manage their sponsored ad campaigns on Amazon, with the latest U.S. beta program available on its fast-emerging ad stack," reported Adweek.  

4. YouTube driving attention to CTV inventory