This week's review of ad fraud and quality in the digital advertising space.
"Connected TVs and devices such as Roku, Amazon Fire and Apple TV have seen an explosion in frequency of use," wrote Variety. "As in any successful medium, with that success come scams and fraudulent schemes designed to pirate legitimate revenue. CTV has seen an increasing number of these within the last two years, as the fledgling industry is yet to have a standardized format for buying inventory."
"Asserting that the programmatic advertising marketplace is 'riddled with material issues including thin transparency, fractured accountability, and mind-numbing complexity,' the Association of National Advertisers (ANA) recently announced a request-for-proposal for a consultant to study and come up with recommendations for improving it," reported MediaPost.
"Digital ad tech companies are making their play to control advertising on CTV," wrote AdExchanger. "[A]s in the web’s early days, programmatic demand for TV inventory is generating sky-high CPMs and attracting fraud."