This week's review of ad fraud and quality in the digital advertising space.
"First-quarter 2020 showed (year-on-year) YoY advertising growth [of 16%] despite the impact of COVID-19 beginning in March -- but the pandemic did create significant pricing pressure on CPMs, with digital falling 16%," reported MediaPost, citing a new study from the IAB.
In this podcast, eMarketer discusses an updated forecast of US digital ad spend for the second half of 2020. They also talk about "some of the big questions [being] asking about connected TV, performance advertisers and digital ad product innovations."
New research has "reaffirmed that we still have a transparency problem in the marketplace," wrote Andrew Casale, president and CEO of Index Exchange, in an Advertising Age op-ed. Casale notes that the industry has an opportunity to earnestly address "transparency," calling for "every transaction [to have] an itemized, virtual receipt provided to all participants."
In this podcast, eMarketer "discuss[es] how advertisers are navigating placing ads next to coronavirus coverage and how they feel the advertising industry is shaping up this year."