This week's review of ad fraud and quality in the digital advertising space.
Pixalate recently revealed the Publisher Trust Index (PTI) to rank CTV and mobile apps based on overall advertising quality. This week, Pixalate reviewed the top 10 CTV and mobile apps in North America from June 2021:
Find all rankings here for free.
"Consumers are wary of how companies collect and use their personal information for digital advertising, having witnessed companies fail to protect and properly handle user data," reported eMarketer. A new survey shows that "About two-thirds [of consumers] felt that ads that follow them across devices are creepy," per eMarketer.
"The U.S. ad economy expanded 35.2% in June vs. the same month a year ago, marking the fourth consecutive month of expansion since the ad industry pulled out of its COVID-19 recession," reported MediaPost, citing Standard Media Index figures.
"Starting in September 2021, Google Ads will begin testing a new three-strikes pilot program for accounts that repeatedly violate ad policies," reported Search Engine Land.