This week's review of ad fraud and quality in the digital advertising space.
Pixalate recently revealed the Publisher Trust Index (PTI) to rank CTV and mobile apps based on overall advertising quality. This week, Pixalate reviewed the top 10 mobile Travel apps and presented insights about the most successful apps in May in mobile and CTV rankings:
Find all rankings here for free.
Verizon Media, along with Vizio and Nielsen, developed the Unified TV Report - a measurement tool for linear and connected TV. "Advertisers will now have a more holistic approach to planning, activating and optimizing their overall TV investment on our platform, as well as the opportunity to understand how it compares against other advertising channels," cites the Drum.
According to Gartner's survey, "marketing budgets have fallen to 6.4% of companies’ revenue this year from 11% last year," informs the Wall Street Journal. The cuts affected companies even if COVID had a positive impact on them.
This week, TikTok broke the barrier of 3 billion downloads. TikTok achieved this milestone as the fifth non-gaming and the first non-Facebook mobile app.