This week's review of ad fraud and quality in the digital advertising space.
Join Pixalate and XUMO for a webinar on Thursday, April 8, 2021 at 1pm ET, as we go in-depth on the data in Pixalate's 2020 Connected TV (CTV) Programmatic Ad Supply Trends Report.
Our discussion will include:
Advertising Age broke down the state of Connected TV (CTV) advertising, offering brand advertisers tips for avoiding ad fraud and “digital thievery.” The article dives into one of the critical technical reasons CTV is susceptible to ad fraud: The widespread use of Server-Side Ad Insertion (SSAI).
Pixalate's blog recaps some key points from the article, while Ad Age's full piece has more, including tips on how to mitigate risk in CTV.
"The IAB has introduced two new specifications called buyers.json and DemandChain Object, ways for demand-side platforms (DSPs) to disclose their partners, as efforts to bring transparency to programmatic advertising are moving up the supply chain," reported Adweek.