Pixalate’s Q3 2026 Recap: Product Launches, Research, and Industry Highlights

Discover the latest programmatic research in Pixalate's Q3 2026 recap:

• NEW → OpenEPG DB™ 1.0 & Pre-Bid API
• WEBINAR → Integrating EPG Content-Level Intelligence
• NEW → Ad SDK Trust Index 1.0
• RESEARCH → CTV Device Market Share

And more.

NEW: OpenEPG DB™ 1.0 & Pre-Bid API for CTV Open Programmatic Advertising

This quarter we launched OpenEPG DB™ 1.0 and its Pre-Bid API, extending content-level intelligence in open programmatic CTV and helping buyers enrich bid requests with show-level context.

More OpenEPG™ Insights:

• WEBINAR: Integrating EPG Content-Level Intelligence in Programmatic CTV
• RESEARCH: State of Streaming TV Ad Spend - August 2026

NEW: Ad SDK Trust Index 1.0

In September, we introduced Ad SDK Trust Index 1.0, an independent reference database designed to close the systemic vendor governance gap in the mobile ad ecosystem.

By auditing SDKs at the source-code level, the Index flags critical discrepancies where the code Pixalate found in an SDK conflicts with its public disclosures. The Index gives mobile developers an independent tool to identify potential undisclosed commercial surveillance pipelines and material omissions before they trigger regulatory enforcement or swift app store banishment.

More Ad SDK Trust Index Insights:

• RESEARCH: Hidden Location Pipeline in Mobile Apps - Q2 2026
• RESEARCH: Consent-blind location transmission in Google Mobile Ads SDK ≤ v20.6.0

NEW: Seller Trust Index 2.0 - Q2 2026

We also released the Q2 2026 Seller Trust Index 2.0, which rates sellers in the open programmatic ecosystem by arbitrage risk and invalid traffic (ad fraud) risk across Web, Mobile, and Connected TV (CTV).

More releases:

High Risk Apps CTV Pre-Bid Blocklist

Pixalate introduced a High Risk Apps CTV pre-bid blocklist, a daily updated blocklist of CTV apps across 9 operating systems, flagged across 9 risk dimensions.

LEARN MORE: Blocklist Details

Pre-Bid IPv6 Data Center Blocklist

We also launched a dedicated IPv6 Data Center Blocklist, extending pre-bid fraud protection across both IPv4 and IPv6 infrastructure.

LEARN MORE: Blocklist Details

More research:

CTV Device Market Share - Q2 2026

Our Global CTV Device Market Share report analyzes open programmatic advertising traffic across the CTV ecosystem, offering insights into Roku, Amazon, Apple, Samsung, LG, Vizio, and other leading manufacturers.

IVT and Ad Fraud Benchmarks - Q2 2026

We also released Invalid Traffic (IVT) & Ad Fraud Benchmarks for Q2 2026, continuing Pixalate’s work to quantify risk across web, mobile app, and CTV environments. Get the latest benchmarks: Global, United States, United Kingdom, Germany.

Fraudulent CTV Bundle IDs - July 2026

Our July 2026 CTV Bundle ID Fraud Mechanics Report broke down the 50 highest-traffic fraudulent CTV bundle IDs, as measured by Pixalate and ranked in Pixalate's Ad Fraud Indicators of Compromise Database (AdFraud IOC-DB).