Programmatic OTT/CTV advertising is on the rise, but which devices are capturing the most market share of video ads? In our H1 2019 OTT/CTV Supply Chain Intelligence Report, we reveal the share of voice of programmatic video OTT/CTV advertising based on device type.
Roku devices capture 62% of all OTT/CTV programmatic video ads
- Nearly two-thirds (62%) of programmatic video OTT/CTV ads go to Roku devices
- 6x more market share than any other device type
- Amazon devices have the next-largest market share, at 10%
See more supply chain trends in our HT 2019 OTT/CTV report