---
title: Roku devices capture 62% OTT/CTV programmatic ad market share
description: Programmatic OTT/CTV advertising is on the rise, but which devices are capturing the most market share of video ads? Roku devices lead the way.
---

[Pixalate Blog ](https://www.pixalate.com/blog)

# [Roku devices capture 62% OTT/CTV programmatic ad market share](https://www.pixalate.com/blog/ott-ctv-programmatic-video-device-market-share)

 Written by [Tyler Loechner](https://www.pixalate.com/blog/author/tyler-loechner) | Oct 4, 2019 6:00:00 PM

Programmatic OTT/CTV advertising is on the rise, but which devices are capturing the most market share of video ads? In our [H1 2019 OTT/CTV Supply Chain Intelligence Report](https://info.pixalate.com/ott-ctv-supply-chain-intelligence-h1-2019), we reveal the share of voice of programmatic video OTT/CTV advertising based on device type.

### Roku devices capture 62% of all OTT/CTV programmatic video ads

### <https://info.pixalate.com/ott-ctv-supply-chain-intelligence-h1-2019>

- Nearly two-thirds (**62%**) of programmatic video OTT/CTV ads go to Roku devices  
    - **6x more market share** than any other device type

- **Amazon devices** have the next-largest market share, at 10%

### See more supply chain trends in our HT 2019 OTT/CTV report

[View full post](https://www.pixalate.com/blog/ott-ctv-programmatic-video-device-market-share)

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