This week's review of ad fraud and quality in the digital advertising space.
Pixalate announced it has named Allison Lefrak Senior Vice President of Public Policy, Ads Privacy and Children’s Online Privacy Protection Act (COPPA) Compliance. Bringing extensive experience with global consumer privacy protection and enforcement, Lefrak will lead a new division that engages with global policymakers and stakeholders to advocate for consumer privacy, particularly as it relates to COPPA and advertising.
Pixalate recently released reports exploring privacy and safety on apps for children in the Apple App Store and Google Play Store. Almost 90% of all apps from both stores purport to be suited for audiences that include children aged 12 and under in the first half of 2021. Explore this blog to learn about dangerous permissions in apps for kids in the Google Play Store, or download the reports below.
Since Monday, October 11, "users who don’t explicitly link their Facebook and Instagram accounts in Facebook’s Accounts Center will be treated as two separate people," according to AdExchanger. The change might affect campaigns' measurement on both platforms.
"IAB Tech Lab, the digital advertising technical standards body, on Wednesday released id-sources.json to help increase transparency around the use of ID solutions as the advertising industry prepares to transition to a post-cookie world," informs MediaPost.
Pixalate will be at Advertising Week New York! Please join us for several enlightening sessions as we discuss the hottest topics in programmatic advertising.
545 W 25th St, New York, NY 10001
Our industry-leading experts will cover trends in the CTV ad supply chain, privacy and COPPA compliance in the mobile app ad ecosystem, and the future of supply path optimization.