Pixalate has vast media insight on the world of mobile programmatic digital advertising, and we are able to harness our data to determine which apps are trending at any given moment.
The Apple App Store contains millions of apps, and this data cuts through the clutter to show marketers which apps are making the most money from digital advertising. This data can also help marketers identify new apps on which they can reach their audience.
This post highlights the top trending apps in the United States, based on display and video programmatic advertising volume, on iPhones from July 2018.
Key takeaways:
Methodology and Disclaimer
Pixalate examined mobile in-app display advertisements sold via programmatic channels throughout July 2018 for this study. The data is based on activity within apps that engage in programmatic advertising in the open marketplace. Invalid Traffic (IVT) — including General Invalid Traffic (GIVT) and Sophisticated Invalid Traffic (SIVT) — were removed prior to ranking the apps. Any reference to "top" or "trending" apps refers solely to an app's Share of Voice of programmatic advertising impressions.
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