This post explains Pixalate’s methodology for detecting MFA, shows examples of MFA CTV and mobile apps, and outlines how Pixalate’s solutions can help block MFA websites, CTV and mobile apps.
Pixalate recently announced the launch of “Made for Advertising” (MFA) technology to detect and block MFA websites, CTV and mobile apps. Pixalate’s MFA solution rates websites, CTV and mobile apps with a high, medium, or low MFA risk; this new feature is available in Beta across the Pixalate product suite.
MFA websites and apps can feature intrusive advertising techniques like pop-up ads, auto-play videos, or ads restricting access to content, often resulting in a poor advertising-to-attention ratio.
Pixalate detects MFA in CTV and mobile apps by incorporating metrics beyond ad refresh and ad density to include the age of the app, invalid traffic rates, user ratings, and popularity rankings. Pixalate uses statistical techniques such as Univariate/Multivariate Descriptive and Gaussian curve analysis to assign high, medium, or low MFA risk to websites, CTV, and mobile apps. Pixalate’s MFA detection technology models historical open programmatic transaction data across all apps, pages and URLs.
To learn more about Pixalate's MFA detection and blocking technology, schedule a demo:
About Pixalate
Pixalate is a global market-leading ad fraud protection, privacy, and compliance analytics platform. Pixalate works 24/7 to guard your reputation and grow your media value by offering the only system of coordinated solutions across display, app, video, and CTV for the detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising.
DISCLAIMER
The content of this press release, and Pixalate’s Made for Advertising Risk solutions (the "Services") reflect Pixalate’s opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Any data shared in this press release and/or the Services is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person, website, or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied.