This week's review of ad fraud and privacy in the digital advertising space:
Pixalate this week released the April 2024 Global Top Grossing Connected TV Apps Benchmark Reports for Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV. The reports reveal the estimated top grossing CTV advertising in open programmatic advertising revenue segmented by regions.
You can download the reports here:
The April 2024 Global Top Grossing Mobile Apps Report for the Apple App Store and Google Play Store, revealing the estimated top grossing mobile apps in open programmatic advertising revenue segmented by region.
The April 2024 CTV Apps IVT Report for Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV. The series reveals which CTV apps appear to be most impacted by invalid traffic (IVT), including ad fraud.
The April 2024 Global CTV Publisher Trust Index for apps across the Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV app stores offers advertisers a comprehensive view of the quality of CTV apps that support programmatic advertising.
The April 2024 Global Mobile Publisher Trust Index for apps across the Google Play Store and Apple App Store offers advertisers a comprehensive view of the quality of mobile apps that support programmatic advertising across popular mobile platforms.
The April 2024 Connected TV (CTV) App Spoofing Reports for Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV reveal which CTV apps are most at risk of app spoofing.
The April 2024 Mobile App Spoofing Reports for the Apple App Store and Google Play Store reveal which mobile apps are most at risk of app spoofing.
Pixalate's Trust & Safety Advisory Board regularly publish manual reviews where they assess an app’s child-directedness:
You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page
Pixalate's research was cited in Ad Exchanger this week:
"...Pixalate, the authority on CTV fraud protection, most recently reported nearly 1 in 5 CTV ad impressions represented invalid traffic (IVT)..."
Read the article here