This week's review of ad fraud and privacy in the digital advertising space:
The Q4 2023 Global Desktop & Mobile Web Invalid Traffic Benchmark Report analyzes the invalid traffic rates for open programmatic advertising on desktop and mobile websites in Q4 2023. Download the report below:
The Q4 2023 Global Connected TV (CTV) Invalid Traffic Benchmark Report analyzes the invalid traffic (IVT, including ad fraud) rates for open programmatic advertising on CTV devices including Roku, Apple TV, Samsung Smart TV, Amazon Fire TV, LG, Vizio, Xiaomi, and more.
The Q4 2023 Global Mobile App Invalid Traffic Benchmark Repor, analyzes the invalid traffic (IVT, including ad fraud) rates for open programmatic advertising on mobile apps from the Google Play Store and Apple App Store.
The January 2024 Mobile App Spoofing Report for the Google Play Store and Apple App Store, covers Mobile App Spoofing numbers in January 2024 on apps found in the stores. Download the reports below:
The January 2024 CTV App Spoofing Report for Samsung Smart TV, Amazon Fire TV, Apple TV, and Roku covers CTV App Spoofing numbers in January 2024 on apps found in the stores. Download the reports below:
The February 2024 CTV Apps IVT Report for Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV reveals which CTV apps appear to be most impacted by invalid traffic (IVT), including ad fraud. Download the reports below:
The February 2024 Mobile Apps IVT Report for the Google Play Store and Apple App Store reveals which Mobile apps appear to be most impacted by invalid traffic (IVT), including ad fraud. Download the reports below:
Pixalate's Trust & Safety Advisory Board regularly publish manual reviews where they assess an app’s child-directedness:
You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page
There were several important events in the industry recently, including a pair of bills to amend children's privacy provisions in the state's Consumer Data Protection Act, and a preliminary ruling on IAB Europe's Transparency and Consent Framework. They were covered by the International Association of Privacy Professionals (IAPP) in the following articles:
The FTC has made a significant ruling regarding the sensitivity of users' web browsing data, highlighting the misuse of personal information by numerous companies without proper consent. This decision marks a turning point in privacy concerns, with a surge in complaints globally, and emphasizes the need for stricter regulations to protect sensitive browsing and location information from exploitation.
Digital Information World cover the news in this press release