Pixalate's Made For Advertising (MFA) CTV Apps Ad Spend Report: Q2 2024

LONDON, October 5, 2024 --- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q2 2024 Made For Advertising (MFA) Ad Spend Report for Connected TV (CTV) Apps for apps in the Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV app stores.

The report benchmarks advertising trends on likely MFA CTV apps, including ad spend, age of MFA apps, top grossing MFA CTV apps for open programmatic advertising, MFA CTV app developers, and the top ad platforms (SSPs) selling ads on likely MFA CTV apps. Pixalate also released a mobile app version of the report.

Pixalate's data science team analyzed over 100k CTV apps from the Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV app stores, and over 7 billion global open programmatic advertising impressions on CTV devices in Q2 2024, to compile this research.

Key Stats: Pixalate’s MFA Ad Spend Benchmark Report for CTV apps in Q2 2024

• $58 million in estimated Q2 2024 open programmatic ad spend went to likely CTV MFA apps
• Non-MFA CTV apps are nearly 2x times older (5.9 yrs) than apps flagged as MFA (3.2 yrs)
• 2% of CTV apps with open programmatic advertising measured by Pixalate were flagged as likely MFA
• 99% of CTV MFA ad spend goes to apps with private or blank domains
  • 1% goes to MFA CTV apps registered in the United States (U.S.)
• 37% of estimated likely CTV MFA open programmatic ad spend is allocated to “Movies & TV” IAB app category, followed by “Games” at 26%
  
  

What’s inside the report

Pixalate’s Made for Advertising (MFA) CTV Apps Ad Spend Benchmark Report includes:

• Private vs. public registration
• Age of MFA apps
• Top likely MFA apps and developers based on estimated open programmatic ad revenue and number of apps

Download the full report today:

About Pixalate

Pixalate is a global platform for privacy compliance, ad fraud prevention, and data intelligence in the digital ad supply chain. Founded in 2012, Pixalate’s platform is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is MRC-accredited for the detection and filtration of Sophisticated Invalid Traffic (SIVT). www.pixalate.com 

Disclaimer

The content of this press release, and the Global Benchmark Report for Made For Advertising Connected TV Apps (the "Report"), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Any data shared in this press release and/or the Report is grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person, website, or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied.