Pixalate Week in Review: July 3 - 7, 2023

This week's review of ad fraud and privacy in the digital advertising space:

NEW: Mobile App Developer Rankings

Pixalate launched the inaugural Top Developer Rankings for mobile across the Google Play and Apple App stores. The report ranks global mobile app developers, bringing transparency to the programmatic advertising ecosystem. Find out more in this blog and get free access to this months reports below.

• Google Play Store
• Apple App Store
  
  

May 2023 Google & Apple Invalid Traffic Overlap Reports

We also released the Google Android IVT Overlap Report and the Apple iOS IVT Overlap Report for May 2023. Find out more in the Google blog and the Apple blog, and get free access to the full lists below.

• Google IVT Overlap Report
• Apple IVT Overlap Report
  
  

CTV & Mobile App Manual Reviews Under COPPA Rule

Pixalate's Trust & Safety Advisory Board published five new manual reviews this week where they assess an app’s child-directedness:

• Baby Hazel Nursery Rhymes
• Baby Einstein
• Ninja Kidz TV
• Tasty Tale
• Kabillion

You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page