Pixalate Blog

Pixalate Week in Review: July 1 - 5, 2024

Written by Pixalate | Jul 5, 2024 7:00:00 PM

This week's review of ad fraud and privacy in the digital advertising space:

Google vs. Apple COPPA Risk Scorecard Report

Pixalate this week released the Q1 2024 Google vs. Apple COPPA (Children’s Online Privacy Protection Act) Risk Scorecard Report to examine the state of children’s online privacy across apps available for download in the Google and Apple app stores. Download the report today:

 

Q1 2024 SSAI Benchmark Report for CTV

The Q1 2024 Global Server-Side Ad Insertion (SSAI) in CTV Advertising Benchmark Report analyzes the state of SSAI implementation across top Connected TV (CTV) platforms. 

 

 

Social Media IVT Benchmarks Report

 

The May 2024 Global Social Media Invalid Traffic (IVT) Benchmarks Report. The report examines the estimated IVT rates across open programmatic advertising on social platforms for both web and mobile apps.

 

COPPA Manual App Reviews

Pixalate's Trust & Safety Advisory Board published five new manual reviews this week where they assess an app’s child-directedness:

You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page