Pixalate’s July 2024 Global Top Grossing Mobile Apps

According to Pixalate's research, ‘Audiomack: Music Downloader’ generated an estimated $4 million in open programmatic ad revenue within the Google App Store across North America; ‘Tumblr’ ranked No. 2 with an estimated $2 million

LONDON, August 28, 2024 – Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the July 2024 Global Top Grossing Mobile Apps Report for the Apple App Store and Google Play Store.

The report reveals the estimated top grossing mobile apps in open programmatic advertising revenue segmented by regions including, North America, Asia-Pacific (APAC), Europe, the Middle East and Africa (EMEA), and Latin America (LATAM) across the Apple App Store and Google Play Store.

In July 2024, Pixalate’s data science team analyzed over 31.9 billion open programmatic impressions across over 12.1 million mobile apps (including delisted apps) from the Apple App Store and Google Play Store to compile this research.

Key Findings: July Top Grossing Mobile App Store Apps

Asia Pacific (APAC):

• Apple App Store: Toon Blast was the region's top grossing app with $2M in estimated open programmatic ad revenue
• Google Play Store: SnackVideo recorded  $2M in estimated open programmatic ad revenue

EMEA:

• Apple App Store: Happy Color by Numbers Game maintained the top spot in July with $1M in estimated open programmatic ad revenue
• Google Play store: Happy Color®: Coloring Book had 924k in estimated open programmatic ad revenue

Latin America (LATAM):

• Apple App Store, Happy Color by Numbers Game earned $451k in estimated open programmatic ad revenue 
• Google Play store: Lark Player:Music Player & MP3 maintained the top spot, grossing $1M estimated programmatic ad revenue

North America

• Apple App Store: Weather - The Weather Channel took the top spot with $6M in estimated open programmatic ad revenue
• Google Play Store: Audiomack: Music Downloader had $4M in estimated open programmatic advertising spend

Download the Global Top Grossing Mobile Apps:

About Pixalate

Pixalate is a global market-leading ad fraud protection, privacy, and compliance analytics platform. Pixalate works 24/7 to guard your reputation and grow your media value by offering the only system of coordinated solutions across display, app, video, and CTV for the detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com

Disclaimer

The content of this press release, and the Top Grossing Mobile Apps (the “Report”), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied.