According to Pixalate’s research, the ‘Wordscapes’ Bundle ID (com.peoplefun.wordcross) led in the U.S. on Google Play Store for global open programmatic ad spend; in Canada, the Bundle ID (1617391485) for ‘Block Blast!’ was at the top of the Apple App Store
LONDON, February 25, 2025 -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the January 2025 Top 100 North America Mobile App Bundle IDs Rankings for Open Programmatic Mobile Advertising on the Google Play Store and Apple App Store. The reports highlight the top mobile app Bundle IDs in key North American ad economies, including the United States and Canada.
In addition to the United States and Canada reports, Pixalate released Bundle ID rankings for the United Kingdom, Spain, Germany, Brazil, Mexico, China, Japan, Singapore, India, France, and the Netherlands.
Pixalate's data science team analyzed global programmatic advertising activity across over 25 billion impressions on Apple App Store and Google Play Store app traffic in December 2024 to compile the research in this series. The rankings are based on open programmatic advertising volume measured by Pixalate. The Bundle IDs are ranked after invalid traffic (IVT) is removed.
| Bundle ID | App Name | Developer Name |
| 1617391485 | Block Blast！ | ARETIS LIMITED |
| 1207472156 | Wordscapes | PeopleFun, Inc. |
| 1407852246 | Happy Color by Numbers Game | X-FLOW LTD |
| Bundle ID | App Name | Developer Name |
| com.peoplefun.wordcross | Wordscapes | PeopleFun |
| com.pixel.art.coloring.color.number | Happy Color®: Coloring Book | X-FLOW |
| com.tripledot.woodoku | Woodoku - Wood Block Puzzle | Tripledot Studios Limited |
| Bundle ID | App Name | Developer Name |
| com.peoplefun.wordcross | Wordscapes | PeopleFun |
| com.pieyel.scrabble | Scrabble® GO-Classic Word Game | Scopely |
| com.dubox.drive | TeraBox: Cloud Storage Space | Flextech Inc. |
| Bundle ID | App Name | Developer Name |
| 1617391485 | Block Blast！ | ARETIS LIMITED |
| 319881193 | Grindr - Gay Dating & Chat | Grindr LLC |
| 1207472156 | Wordscapes | PeopleFun, Inc. |
Download the Global Top 100 Mobile App Bundle IDs in January 2025
About Pixalate
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com
Disclaimer
The content of this press release, and the Top 100 Mobile App Bundle IDs Rankings (the “Reports”), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied.